Industry Veteran Larry Cleary Tapped to Lead Conversion Marketing Trailblazer
Maynard, Massachusetts - November 5, 2001 - Inceptor™, Inc., the pioneer in conversion marketing, today announced that Larry Cleary, President and Chief Operating Officer, will now serve as CEO of the company. He will continue to hold his position of President. In his new role, Cleary will spearhead the company`s long-term growth and development strategy.
Cleary`s promotion comes during a period of significant achievement for Inceptor. Under Cleary`s tenure and leadership, the company has achieved a number of significant milestones from incorporation through the development of Inceptor`s Excedia™ integrated product and brand and the closure of series A and series B financing.
Inceptor has also been the recipient of several important industry awards in recent months. In September, Inceptor was awarded the "Best e-tailVision Services and Solutions award at the RetailVision®Fall 2001 event produced by Vision Events, a Gartner, Inc. company. Just two weeks ago, Inceptor`s Excedia was honored with the 2001 MIMC Award for Best Business Application by the Massachusetts Interactive Media Council.
"Above and beyond Larry`s impressive company achievements, Larry embodies the spirit of Inceptor by providing leadership, motivation and vision," said N. Adam Rin, Chairman of Inceptor, Inc. "His rallying of the Inceptor team to achieve these great accomplishments has been an inspiration to us all."
Prior to joining Inceptor, Cleary held senior management positions at New River Inc., Allen Communication, AimTech Corporation and Layered Software. He holds an MBA from Anna Maria College and a bachelor`s degree in business from Salem State College.
"I look forward to expanding my role at Inceptor as we work together to bring marketers the most effective and accurate conversion marketing solution on the market," said Larry Cleary, president and CEO of Inceptor, Inc. "Even in this challenging economic climate, we have achieved 98 percent of plan year-to-date as of the third quarter. This is further validation that companies are realizing the value of Inceptor`s Excedia solution now more than ever."
About Excedia
Inceptor Excedia™ maximizes the effectiveness of online marketing by efficiently converting browsers to buyers. Excedia`s unique approach to Search Engine Optimization exposes large amounts of valuable database-driven content and quickly directs qualified prospects to the information they seek. In addition, its control features enable marketers to direct visitors to designated pages; test entry points and offers, profile group behavior, and minimize click-streams, all in real time. Instant measurement and analysis of all site activity is contained in an easy-to-use interface, enabling marketers to quantify campaign results and immediately implement changes that will improve customer conversion and retention. Excedia leverages in-depth data on visitor behavior to feed CRM systems, which allows Web marketers to micro-target site visitors with highly relevant email offers and information.
About Inceptor
Inceptor™, Inc. is the premier provider of Conversion Marketing software and services that deliver complete command and control of online marketing initiatives into the hands of professional marketers. Excedia is the only solution available that delivers a comprehensive program for online visibility, control, analysis and communication, the four key elements of success for online marketing. Using Excedia, marketers can intelligently control their online efforts in real time, thereby improving customer conversion and increasing measurable results. The product can be deployed as a managed-service offering with secure hosting and application monitoring. A wide range of professional service offerings is also available. Inceptor has been delivering results-driven B2B and B2C marketing solutions since 1999. Clients include Blue Cross Blue Shield, British Airways, and Lloyds TSB. The company is headquartered in Maynard, MA with offices in Atlanta, Chicago, Dallas, London, New York, San Francisco and Washington DC. Its Excedia software and services are available through Inceptor`s direct sales organization, as well as through select Inceptor Partners. For more information, please visit us at http://www.inceptor.com.
Inceptor and Excedia are trademarks of Inceptor, Inc. All other trademarks are the property of their respective owners.
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