FOR IMMEDIATE RELEASE
Nov 5, 2001
Event Planning and Rapid Implementation Key Factors in Decision
ATLANTA (November 5, 2001) Logility, Inc. (NASDAQ: LGTY), a leading supplier of business-to-business collaborative commerce solutions to optimize the supply chain, announced today that The HoneyBaked Ham Company, a leading specialty food retailer, has selected Logility Voyager SolutionsÔ to streamline supply chain operations company-wide.
The HoneyBaked Ham Company will use Logility Voyager Solutions to forecast the demand and replenishment of perishable food items while reducing inventory and waste throughout the entire supply chain. Through the use of Logility Voyager Event Planning The HoneyBaked Ham Company will track the specific lift of promotional campaigns on top of its normal seasonal demand patterns. The improved visibility will result in better customer service and increased profitability through optimized inventory and improved in-stock shelf levels.
“Logility provided unparalleled value, delivering robust functionality in a single, easy to understand solution,” said Kent Smith, president of The HoneyBaked Ham Company. “The solution will be deployed rapidly to optimize our supply chain and to increase customer service throughout the company.”
“The HoneyBaked Ham Company has the added challenge of forecasting demand for perishable foods on top of their highly seasonal and promotion-based business,” said Logility CEO, Mike Edenfield. “Using Logility Voyager Solutions the company will gain visibility into demand for holiday sales as well as special promotional events. This will allow the HoneyBaked Ham Company reach their ultimate goal – providing their customers the freshest products possible throughout the year, and especially during peak seasons.”
The HoneyBaked Ham Company will be using Logility Voyager Solutions Demand Planning, Inventory Planning and Event Planning. Demand Planning reconciles demand history, orders, point-of-sale (POS) data and other information to produce comprehensive overviews of demand by item, location, customer and/or group. Inventory Planning calculates the optimal balance between inventory quantities and desired levels of service based on industry best practices. Event Planning enables true internal collaboration within a company to integrate marketing plans for special events and promotions with manufacturing, logistics and distribution operations.
The HoneyBaked Ham Company selected Logility Voyager Solutions through a competitive evaluation of several supply chain solution providers. The company discovered that Logility Voyager Solutions provided the most robust solution that focused on the ease-of-use and rapid implementation necessary to meet their internal company goals.
About The HoneyBaked Ham Company
Founded in Detroit in 1957 by Harry Hoenselaar, The HoneyBaked Ham Company operates in more than 300 retail stores. The HoneyBaked Ham Company also has a catalog, web and business-to-business operations that feature the signature special occasion foods including The HoneyBaked Ham, The HoneyBaked Turkey Breast and The Tender&Moist Whole Roasted Turkey. The HoneyBaked Ham Company has long been associated with easy to serve, delicious meals and has become a treasured holiday tradition throughout the U.S.
About Logility
Logility is a leading provider of business-to-business collaborative commerce solutions to optimize the supply chain. Logility Voyager Solutions enable networks of trading partners including suppliers, manufacturers, wholesalers and retailers to collaborate, integrate and synchronize their planning and e-fulfillment operations. Logility customers have realized substantial bottom-line results in record time. Voyager Solutions are CPFR® compliant, open, scalable and application service provider ready, facilitating even the most complex trading partner networks. Logility is proud to serve such customers as ConAgra, Heineken USA, Komatsu Ltd., McCormick & Company, Pharmacia & Upjohn, Reynolds Metals, Sony Electronics and VF Corporation. For more information about Logility call 1-800-762-5207 or visit www.logility.com.
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Logility Voyager Solutions is a trademark of Logility. CPFR is a registered trademark of Voluntary Interindustry Commerce Standards (VICS). For more information on CPFR go to www.cpfr.org or www.vics.org.
For more information, contact:
Todd Craig
Logility
404-264-5275
tcraig@logility.com
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