Discovery sells video downloads through new Amazon service

Discovery Communications Inc. is making video content from Discovery’s networks available on Amazon.com through Amazon’s new CustomFlix DVD On Demand service and Amazon’s new digital download service Unbox. At launch, it is offering more than 200 titles.

Discovery, No. 195 in the Internet Retailer Top 500 Guide to Retail Web Sites already sells other products at Amazon.com, including Discovery branded toys, games and infant products as well as traditional DVDs.

“With Amazon’s customer base of millions and full menu of services, Discovery can reach new viewers for its television networks and give fans more ways to extend their enjoyment of their favorite shows through both DVD purchases and download service,” says Patrick Gates, executive vice president, consumer direct, Discovery Communications.

Discovery Communications’ channels include Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel and Discovery Home Channel.