YANTRA MANAGES ORDERS AND INVENTORY ACROSS MULTIPLE CHANNELS AND BUSINESS UNITS FOR HALLMARK.COM
Software Ensures High Quality Customer Experience In Preparation for
the Holidays
TEWKSBURY, Mass.- November 5, 2001-Yantra Corporation (www.yantra.com),
the leading provider of multi-enterprise commerce management solutions,
today announced that Hallmark.com, the online e-commerce site for Hallmark
Cards, is using Yantra`s Demand Solution for extended order and inventory
management. The announcement coincides with the recent re-launch of the
Hallmark.com site for the holidays.
Hallmark.com sells Hallmark cards, gifts such as fresh flowers, gift certificat
es, as well as other gifts from third party suppliers. The site is a
key part of Hallmark`s efforts to use the Internet to integrate and manage
current and new customer channels and supply chains. Yantra`s software
is managing customer orders and inventory across a complex array of channels,
on-line retailers, internal business units, third party suppliers and
service providers. The application has been in production since March,
2001.
Yantra`s Demand Solution gives Hallmark.com complete order and inventory
visibility across its different on-line channels, business units, distributi
on centers and third party suppliers. The benefits for Hallmark include
reductions in cost and time coordinating, and fulfilling on-line orders
that involve multiple trading participants. The Yantra application extends
Hallmark`s existing ERP (enterprise resource planning) infrastructure
and gives Hallmark.com the flexibility and scalability to rapidly add
new third-party product offerings and services, and to integrate with
other distribution channels.
"Yantra`s software lets us quickly expand our consumer direct business.
It helps us manage multiple business processes more quickly and easily,"
said Tracie Tempel, Hallmark.com vice president, strategy/business development.
"This solution automates a variety of processes that run the site, ensuring
that we deliver the level of service Hallmark customers expect."
"Hallmark is one of the best known and respected consumer brands in the
world," said Devdutt Yellurkar, President and CEO of Yantra. "As Hallmark.com
adds new products and services, and builds out new customer channels it
requires a highly scalable and dependable platform that can ensure a consistent
, high quality customer experience. Yantra`s application is dynamic enough
to handle the varying fulfillment requirements of Hallmark`s different
on-line offerings. At the same time it can also accommodate the different
capabilities and requirements of Hallmark.com`s supply chain partners."
About Hallmark
Kansas City-based Hallmark is known throughout the world for its greeting
cards, related personal expression products, and television`s most honored
and enduring dramatic series, the Hallmark Hall of Fame. The company`s
Hallmark Entertainment, Inc. subsidiary is the world`s leading producer
of movies and mini-series for television; its Binney & Smith subsidiary,
maker of CrayolaŽ crayons and markers, is the leading producer of art
materials for children and students, is the leading producer of student
and professional art materials. Through licensing leadership and joint
ventures, Hallmark continues to expand its product formats and distribution
avenues. The company, which has wholly owned subsidiaries in 12 countries,
publishes products in 30 languages and distributes them in more than 100
countries. In 2000, Hallmark reported consolidated net revenues of $4.3
billion.
About Hallmark.com
Hallmark.com, the e-commerce site for Hallmark Cards, provides consumers
a trusted online partner for connecting with the important people in their
lives. The site offers a broad selection of services including reminders,
address book and Gold Crown points; e-cards, paper cards, and gifts aimed
at helping users manage and nurture their important relationships. A
pioneer in online commerce, Hallmark began testing electronic shopping
in 1985 and was providing an early form of e-cards through a partnership
with CompuServe in 1989. The company launched its own Web presence in
1996 with the introduction of Hallmark.com and e-cards. Over the years,
the site has greatly expanded its gift offering including the addition
of Hallmark Flowers, fresh cut and direct from growers, an online paper
card service which contains a "mix and match" service creating personalized
paper greetings with the option for complete mail management, as well
as gift certificates with e-cards. More than 30 Hallmark artists, writers,
and designers develop every one of the e-cards offered on Hallmark.com.
For more information about Hallmark, visit http://pressroom.hallmark.com
About Yantra
Yantra is the leading provider of multi-enterprise commerce management
software solutions. The Company`s solutions manage orders, inventory and
supply across multiple business units, regions, divisions, enterprises,
suppliers and marketplaces to improve the operational efficiency and speed
of multi-enterprise trading networks.
Yantra`s deep domain expertise in supply chain management enables the
company to provide comprehensive solutions to large enterprises and exchanges.
Customers include leading businesses such as Allogis (DHL), APL Direct
Logistics, Eastman Chemical Company, Honeywell, Motorola, Reality, Target
and VerticalNet. Founded in 1995, Yantra Corporation is privately held
and based outside Boston, Massachusetts. For more information, visit www.yantra
.com.
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