Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Friday, November 10, 2000   
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Fashionmall.com entertains with Twec.com

fashionmall.com, Inc. jumped into the music and entertainment markets by signing Twec.com on as a link to entertainment on fashionmall.com. Twec.com is the e-commerce web site of Trans World Entertainment Corp. Twec.com is now the sponsor of the Trendsetter's Edge Page, on Fashionmall.com. In addition, Twec.com is featured on the Teen, Women's and What's New pages. Fashionmall.com operates vertical portals focused on fashion, accessories, footwear, beauty and related lifestyle products, and generates revenue through advertising, sponsorship and slotting fees. It recently bought and relaunched Boo.com

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