Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Tuesday, November 14, 2000   
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Fashionmall.com, Inc. Q3 Revenue up 27%

fashionmall.com Inc. reported total revenue of $1.12 million for the third quarter 2000, up 27% from the third quarter of 1999 of $889,000. Barter revenue declined both in total dollars and as a percentage of revenue with Q3 2000 barter revenue of $150,000 representing 13% of total revenue compared to $402,000 representing 45% of revenue in Q3 1999. Excluding barter, total revenue increased 101%. For the nine month period, total revenues were $3.67 million for the current year as compared to $2.6 million in the prior year; an increase of 41%. Barter represented 11% of total revenue for the first nine months of this year as compared to 43% for the same period in the prior year. Excluding barter, revenues grew by 121%. The Pro forma net loss for the third quarter 2000 is $933,000, or $0.12 per share. The pro forma (excluding the accretion of beneficial conversion of convertible preferred stock) net loss for the same quarter in the prior year was $497,000, or $0.07 per share. For the nine months ended Sept. 30, 2000, the pro forma net loss increased to $0.56 from $0.55 for the same period in the prior year.

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