Web portal lets shoppers donate to causes

ShopForFundaising.com launched a cause-related shopping portal http://www.shopforfundraising.com through which consumers can shop online at over 300 stores and have a percentage of their spending go to the cause of their choice at no extra cost. The new web site requires no selling, no collecting, no delivery, and no cost to a fundraising organization. Cause supporters enter online stores through direct links from ShopForFundraising.com, which then collects a portion of their purchases from participating e-retailers and issues a check to the fund-raising organization. ShopForFundraising.com also provides marketing templates for online and offline promotional tools that groups can customize for their fund-raising activities. ShopForFundraising.com is based in Clifton, N.J. and is backed by ProMedia, Inc., a network integration company serving corporations and schools since 1992.