Worldly gift site launches

Ethny Inc. recently launched its e-commerce web site, which will offer merchandise from around the world including bath and body products, home decoration, and aromatherapy products. Much of the merchandise is created exclusively for Ethny. Based in Boston, Ethny.com will also feature a help guide for customers, gift search according to four criteria (recipient, occasion, category, price), gift reminders, gift certificates (sent via email), online customer service, and a real time inventory system.