The number of young adults ages 25 to 34 who make online purchases will increase to 31 million by 2010, representing about 88% of the online young adult population, according to a new report from JupiterResearch. About 27 million young adults made online purchases in 2005, Jupiter said.
Total online retail spending of young adults will reach more than $28 billion in 2010 and will represent about 20% of overall online retail spending, according to Jupiter’s “Demographic Profile of Young Affluents: The Young, Rich and Active.” Average annual online retail spending per young adult buyer will increase to $902 in 2010, up 46% from 2005.
Jupiter also found that young affluent adults have high online tenure—78% have five or more years of online experience, compared with 64% of the overall online population. They also are more likely to have broadband access at home, with 64% using high-speed connections versus 56% of average users.
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