Customer Acquisition Network, which was formed in June with the aim of acquiring firms that provide online marketing services, has purchased Options Newsletters Inc., the parent company of e-mail services provider Options Media Group.
New York-based Customer Acquisition Network will pay an undisclosed amount of cash and stock for Hallandale, FL-based Options Newsletters. The deal is expected to close this month.
Customer Acquisition Network made its first purchase in October, when it bought interactive advertising firm interClick, which is says is the 10th-leading online advertising network in the U.S. The company’s aim is to offer a full menu of online advertising and lead-generation services to advertisers.
The deal will help enhance the offerings of Options Media Group, says the company’s founder and CEO, Hagai Shechter. “We're planning to build-out a full-service email network over the coming months, including offering permission-based data management services to our clients," said Shechter says. "This means that advertisers looking to generate customer leads in volume will be able to work on an integrated basis with both our e-mail network at Options Media Group, as well as Customer Acquisition Network's Ad Network interClick."
"The acquisition of Options Media Group, which follows our acquisition of the tenth-largest ad network interClick, now allows us to provide traffic to advertisers from multiple Internet channels," said Michael Mathews, Customer Acquisition Network's CEO and co-founder. "We plan to integrate Options Media Group's data management business into our ad network business immediately, as well as continue acquiring and integrating platform networks that build on our vision of offering advertisers the first integrated, multi-channel network."
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