Organize-Everything.com Deploys Mercado bFIRST© On-Demand Search & Merchandising Solution
Replaces Their Existing Search Solution With Mercado ASP Offering
PLEASANTON, CA - January 18th, 2006 - Mercado Software, a leading provider of e-commerce search & merchandising solutions today announced that Organize-Everything.com has deployed Mercado bFIRST to help them deliver a more personalized online buying experience in support of their support of their growing list of customers.
The Mercado bFIRST suite includes Intelligent Search©, Intuitive Navigation© and Dynamic Merchandising— and enables non-technical users to enact highly advanced merchandising and promotion strategies.
This powerful solution helps merchandising and e-commerce managers refine and tune site search and navigation results in near real-time. With it, they can increase site conversions and sales opportunities by staying in-step with dynamically evolving market trends and merchandising objectives. Mercado bFIRST also ensures that the right products are delivered to the right person—every time—even if there’s a typo or misspelling in the search request.
"Going live with Mercado bFIRST has significantly improved our search functionality," said Kevin Watts, Director of E-Commerce at Organize-Everything.com. "Not only are our customers experiencing better results over our previous solution, but our marketing team can now easily update our product information daily – as well as actively promote our most popular items. Another big reason we switched was because of Mercado’s strong set of merchandising and reporting tools. We can see what is going on with our e-commerce search and sales results, but more importantly, we now have simple yet powerful tools that anyone on our team can use to make changes and updates. We are extremely pleased with Mercado bFIRST, and the help the Mercado team has provided."
In the near future, Organize-Everything plans to use other standard Mercado bFIRST capabilities such as targeted product banner placement & management, personalized promotions, and new navigation bars to make it easier for their customers to find and buy.
"Organize-Everything is an excellent example of a growing online brand making use of fabulous site design and innovative search & merchandising solutions to reach out to their customers and serve them better," said Corey J. Leibow, President and CEO of Mercado. "Their customer-oriented site provides a variety of ways to buy – including a virtual catalog and gift registry, now powered with great search. Mercado bFIRST is designed for companies just like Organize-Everything – delivering powerful tools and proven methods for increasing sales online — In a very attractive package."
To handle anticipated business growth and success, Mercado provides a compelling migration path from Mercado bFIRST to its widely-adopted search & merchandising licensed software solutions. According to Watts, "As Organize-Everything continues to grow, our e-commerce migration path is clear. We won’t have to endure a steep learning curve to take things to the next level. Nobody else in this space provides the full spectrum of solutions like Mercado."
More about bFIRST
Mercado’s bFIRST provides a feature-set that goes far beyond what is currently available as an ASP offering in the e-commerce search market. By packaging merchandising functionality, recognized in the industry as the most advanced of its kind – with proven search & navigation, and catalog-enrichment capabilities, Mercado bFIRST represents an ideal solution for small to medium sized companies (SMBs), business units in larger organizations, and new market-entrants striving to aggressively grow their online sales. Mercado bFIRST is a solution with which organizations of any size can confidently grow, regardless of current IT constraints or budget limitations. And, when companies are ready to take advantage of custom, or more in-depth solutions, they have a clear migration path to scale seamlessly via the Mercado CSN Solution Platform.
Mercado bFIRST is available immediately, and is licensed on a monthly subscription basis. The Mercado bFIRST ASP offering also includes consulting services to help set up and automate merchandising and promotion strategies for instant sales increases.
About Mercado Software
Mercado is a leading provider of e-commerce search & merchandising solutions for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy`s, Target, Tower Records, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About Organize-Everything
Organize Everything was founded in 1997 for the purpose of providing one convenient place to shop for storage and organization solutions. People choose to shop with us because they find the products they want every time. We listen to our customers every day, adding new items when they request and discontinuing products which don`t match our customer`s expectations. We continually update and improve our website, our content, our services and the site`s functionality based on the suggestions of our customers. We strive to offer every organizing and storage product and all the information about these products and brands for online shoppers like you. It`s a goal that our customers are helping us achieve through their suggestions and comments.
###
Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com
Back...
