), a provider of contextual natural language search, announced today the availability of its EasyFlip e-Catalog, a click through sales circular that emulates the look and feel of print circulars and is designed for use by e-Tail sites.
ActivePoint’s EasyFlip delivers the type of helpful, interactive experience customers are accustomed to when flipping through an “old fashioned” print catalog. EasyFlip allows users to browse, find and learn about their selected products to help them make informed online purchases. Users can then easily add items to the online shopping cart directly from EasyFlip by clicking on the product image displayed in the catalog.
“EasyFlip bridges the gap for the end-user between print familiarity and online shopping,” said Moshe Ofer, CEO of ActivePoint. “Being able to view products online in the same layout as the printed circular allows online customers to quickly find and purchase the items they looked at in the printed catalog. In this way, EasyFlip contributes to consumer confidence as customers can easily orient themselves when working across different media” he added.
For online retailers, EasyFlip can automate an important part of the online selling process, by leveraging the familiar sales circular or catalog with newly developed web-based features. EasyFlip can be customized according to each client`s unique specifications. EasyFlip can be easily integrated with ActivePoint’s TX5™ site discovery technology, interactive chat session and help desk to provide a highly interactive and profitable web site for retailers.
“EasyFlip is well suited for retailers ranging from corporate apparel suppliers to home electronics vendors that are looking to capitalize on the online sales channel,” continued Ofer. “And we’re actively seeking channel partners to help bring this new technology to market.”
The benefits of the new offering:
• More traffic to specific products
• Integration with the online shopping cart
• Simple installation process
About ActivePoint
ActivePoint, a provider of contextual natural language search and guidance engines is based in New York, NY with development facilities in Netanya, Israel. ActivePoint`s TX5™ Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. Built on an application service provider (ASP) model, the company has customers in the US, UK and France. ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5™ is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD. For more information go to www.activepoint.com .
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