ESCALATE ADDS MUSCLE TO THE WORLD WRESTLING FEDERATION`S ONLINE STOREFRONT
Escalate Tag-Teams with World Wrestling Federation Entertainment (WWFE) on
WWFShopZone.com
Redwood Shores, Calif. -- Nov. 12, 2001 -- Escalate, Inc., a provider of
enterprise, order-centric applications, and World Wrestling Federation
Entertainment Inc., (NYSE: WWF) announced today the launch of a new,
improved WWFShopZone.com, WWFE`s online store. Using Escalate Direct and
Escalate Order Manager Commerce Edition, WWFE has significantly improved
its web store`s transaction capabilities, marketing tools and system
performance.
"Our online business was growing beyond capacity," said Donna Goldsmith,
senior vice president of consumer products marketing for WWFE. "With
Escalate`s technology, WWFShopZone.com will be able to sustain our high
volume of transactions quickly and accurately. Ultimately, this
partnership with Escalate will allow us to provide the best possible
customer service to our fans."
Escalate Direct, Escalate`s flagship product, provides WWFE with an
easy-to-navigate storefront, targeted marketing capabilities and business
intelligence tools. WWFE is the first customer to implement Escalate Order
Manager Commerce Edition. This new solution further enhances customer
service capabilities by supporting order management from entry to
fulfillment. The software manages complex order execution while offering
real-time inventory and order status visibility. Designed for high-volume,
secure transaction processing, Escalate Order Manager Commerce Edition
enables increased fill rates and diminished turnaround times.
"Since a majority of WWFE`s products are only available online or at
events, a reliable online sales channel is critical," said Keng Lim,
Escalate`s president and chief executive officer. "We`re pleased that WWFE
chose Escalate`s unique, flexible technology to further enhance the
experience of its online customers."
How Escalate Order Manager Works
Escalate Order Manager is an enterprise class software solution that
addresses many of the complexities of order management that are not
adequately addressed by current e-commerce solutions, Enterprise Resource
Planning solutions, Supply Chain Management solutions, and the like.
Escalate Order Manager is a dynamically configurable, multi-channel
platform designed for high volume transaction processing that ensures
secure and reliable fulfillment of orders.
How Escalate Direct Works
Escalate Direct 4.0 is delivered as a hosted service or as an enterprise
software application allowing companies to sell directly to end-consumers
in a cost-effective and efficient manner. Escalate Direct can be
integrated into existing storefront, marketing, business intelligence, or
CRM applications and can be implemented in less then six weeks.
About WWFE
World Wrestling Federation Entertainment, Inc. (NYSE: WWF) is an integrated
media and entertainment company headquartered in Stamford, Conn., with
sales offices in New York City and Chicago, and Toronto. Additional
information on the company can be found at wwf.com and wwfecorpbiz.com.
About Escalate
Escalate delivers enterprise, order-centric applications. Its clients
include Fortune 2000 and high-growth technology, consumer product and
retail companies. Its products, Escalate Direct? for web commerce and
marketing, Escalate Order Manager? for direct channel order management, and
Escalate Supplier? for supply chain execution and visibility, are built
around a distributed order management technology and provided as
service-ready software. Escalate is backed by leading venture capital firms
including Accel Partners, Norwest Venture Partners, Focus Ventures
(formerly Charter Growth Capital) and the Barksdale Group, and employs more
than 100 professional in it headquarters in Redwood Shores, Calif., and
offices in New York and Chicago. For more information, visit
www.escalate.com.
# # #
Escalate(TM), Escalate Direct (TM), Escalate Supplier(TM) and Escalate
Order Management (TM) are trademarks of Escalate, Inc. Other names may be
trademarks of their respective owners.
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