eBay Promotes Amazing Media Online Advertising Technology to Increase PowerSellers Sales Potential
eBay`s PowerSellers can Use Tool to Attract Potential Bidders
FAIRFAX, Va. & SAN JOSE, Calif.--Nov. 12, 2001--
Online merchants today received another means through which to attract potential bidders as Amazing Media Inc., and eBay Inc. (NASDAQ: EBAY) (www.ebay.com ), the world`s online marketplace, announced a strategic services and co-marketing alliance.
Under the terms of the agreement, eBay will promote Amazing Media AdVariant(TM)--an easy to use online advertising tool--to give members of the eBay PowerSellers program an additional channel for promoting and selling their products and services to eBay`s community of over 37 million registered users. eBay`s PowerSellers Program was designed to meet the needs of eBay members who are running a full-time online trading business on eBay. PowerSellers maintain a certain amount of business on eBay, provide a satisfaction guarantee policy to their customers, and uphold the core community values of eBay.
"We believe that advertising on eBay will be an effective way for PowerSellers to build awareness of their eBay business," said Brian Cowley, Vice President, General Manager, Sponsorship & Services, eBay. "AdVariant offers an easy to use automated advertising tool that can help our PowerSellers attract more interest and bids in their merchandise and to promote traffic to their eBay stores."
AdVariant is a fully automated online advertising system. To begin, a PowerSeller logs on to http://ebay.advariant.com and uses the AdVariant online wizard to create rich-media banner ads in just minutes. The seller can easily target and schedule the ads to run over specific sections on eBay, thus maximizing the effectiveness of their reach. After the seller schedules their ad campaigns and pays for their campaigns with a major credit card, they are able to easily track the progress of their campaign through automated online reports generated by AdVariant.
In order to promote the relationship, eBay is running a special promotion offering 25% off on all plans and a $100 FREE campaign to the first 1,000 PowerSellers to advertise (offer expires November 16, 2001). "The ability to easily create online advertising campaigns makes AdVariant a tool that every business owner should use," said Walt Shill, CEO of ReturnBuy, Inc. "As a PowerSeller, we will use AdVariant to create stimulating, eye-catching campaigns to attract potential bidders to the items that we are selling on eBay. We are very pleased that it has allowed us to increase awareness about our offerings in a quick, cost-effective manner."
"The fact that eBay, one of the world`s leading sites, has chosen to make our solution available to its PowerSellers is testament to the power, flexibility and effectiveness of our technology," said Todd Schmidt, president and CEO, Amazing Media. "AdVariant will generate greater awareness and exposure to PowerSellers` products, services, and homepages ultimately resulting in increased sales for them."
About Amazing Media
Founded in 1998, Amazing Media is the provider of AdVariant--an online advertising system that enables Web properties to profitably serve small-buy, local and non-traditional online advertisers. AdVariant is completely automated allowing sales forces to focus on larger media buys, while generating incremental high margin revenues. Based in Fairfax, VA, privately-held Amazing Media is funded by venture capital firms Draper Atlantic and Draper Fisher Jurvetson. For more information on Amazing Media, please visit www.amazingmedia.com.
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CONTACT:
blast! PR for Amazing Media
Kathleen Bagley, 919/833-9975
kathleen@blastpr.com
eBay
Kevin Pursglove, 408/558-7458
kevinp@ebay.com
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