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Press Releases Monday, November 12, 2001   
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RITZCAMERA.COM BECOMES THE EXCLUSIVE ONLINE RETAIL CAMERA PARTNER AT SNAPFISH.COM

FOR IMMEDIATE RELEASE

IRVINE, Calif., Nov. 12, 2001 – RitzCamera.com, the premier photographic specialty e-tailer, will serve as the exclusive retail camera partner of Snapfish, the Web’s leading photo service. The newly-established partnership provides Snapfish visitors with instant access to the wide range of quality products offered by RitzCamera.com, including an enormous selection of state-of-the-art digital cameras.

By clicking on the “Cameras” tab at Snapfish.com, users will have the entire RitzCamera.com inventory at their fingertips, allowing them to make convenient online purchases. Cyber-shoppers can then use these quality products to upload photos, make prints or share images through the Snapfish (www.snapfish.com) site.

According to Fred H. Lerner, president and CEO of Ritz Interactive, the e-commerce Web network that includes RitzCamera.com (www.RitzCamera.com) and WolfCamera.com (www.WolfCamera.com), the relationship creates a “win-win” opportunity for everyone involved. “This partnership will make things easier than ever for Snapfish’s more than two million visitors to obtain and use the advanced photographic technologies, equipment and services now available,” said Lerner. “Snapfish users will be able to choose from RitzCamera.com’s extensive selection of products – all offered with a ‘Low Prices Guarantee,’ no sales tax, and free shipping for orders over $100. Our tremendous selection, great prices and user-friendly shopping environment will make it simple for Snapfish users to locate the perfect products to suit their individual needs and budgets.”

Raj Kapoor, president and co-founder of Snapfish, is also excited about the new partnership with RitzCamera.com. “Our customers have come to expect the kind of exceptional quality and value that RitzCamera.com brings by powering the Snapfish Camera Store,” said Kapoor. “Since day one, the Snapfish strategy has been to partner with the leaders in the photo industry. This combination is a natural, pairing the leading online photo service with the number one photographic e-tail destination.”

About Ritz Interactive, Inc.
Ritz Interactive, Inc. of Irvine, Calif., (www.RitzInteractive.com), is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for the online shopper. In addition to its leading photography specialty online shopping destinations RitzCamera.com (www.RitzCamera.com) and WolfCamera.com (www.WolfCamera.com), Ritz Interactive owns and operates marine e-commerce leader BoatersWorld.com, as well as a number of popular content-oriented portals serving the photography and marine niche markets. While it’s a separate entity, Ritz Interactive, Inc. shares a close strategic alliance with the Ritz group of Companies, which owns and operates approximately 1,350 Ritz Camera Centers and more than 100 Boater’s World Marine Centers nationwide. Ritz Interactive, Inc. was founded in April of 1999.

About Snapfish
Founded in 1999, the award-winning Snapfish is the leading online photo service, offering digitization, printing, processing, editing, sharing and storage services. Snapfish targets the majority of the population owning film cameras, in addition to the growing number of digital camera users. When customers send film into Snapfish, they get a full set of prints on Kodak paper and a password-protected online album they can use to edit, organize and share their photos. Digital Camera users can also take advantage of online services for free, in addition to ordering Kodak prints. San Francisco-based Snapfish is an independent business unit of District Photo, the world’s largest mail-order film processor. Additional information may be obtained at www.snapfish.com.

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Contact:
Marc Malkin
Ritz Interactive, Inc.
2010 Main Street, Ste. 400
Irvine, CA 92614
Tel: 949-442-0202, ext. 236
marc@ritzinteractive.com

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