Digital River and Responsys Announce Alliance
Combined Technologies Offer Immediate Analysis of E-Mail Campaigns
MINNEAPOLIS, MN and PALO ALTO, CA, November 20, 2001--Digital River, Inc. (NASDAQ: DRIV), a leading global e-commerce outsource provider, and Responsys, Inc., a pioneer in optimized interactive marketing, today announced an alliance between the two companies. The alliance combines Digital River`s e-marketing experience and world-class e-commerce system with Responsys` advanced e-mail platform to offer Digital River`s clients deeper analysis into increasingly sophisticated e-mail campaigns. As a result of the agreement, Digital River is adding a Responsys-powered e-mail tool to its e-marketing suite to help its clients capture real-time response information and customer profiles for e-mail campaigns.
"E-mail is an essential catalyst for driving customers to an e-commerce site," said Joel Ronning, Digital River`s CEO. "When e-mail campaigns are followed by other e-marketing programs that increase site revenue through average order size and close ratio, clients see rapid return-on-investment. There are many companies that claim they execute online marketing programs, but without the tight integration that Digital River offers to clients, e-marketing programs tend to be less effective and have little impact on the bottom line."
Digital River is adding Responsys` real-time e-mail offering to its Enterprise Campaign Management (ECM) product, a Web interface that allows clients to define and execute e-mail campaigns. The e-commerce sales activities that result from email campaigns will be driven through Digital River`s e-commerce system for transaction reporting and analysis on key metrics such as close ratio, average order size and site traffic.
Designing and managing e-mail campaigns is an important part of the overall e-marketing services suite that Digital River offers to its clients. To assist clients in meeting their e-commerce growth objectives, Digital River`s e-marketing experts focus on revenue-generating programs that include cross-sell and up-sell campaigns, intersite sales, shopping cart banners and first-time visitor promotions.
"High ROI e-marketing campaigns require top-notch quality of service and superior personalization," said George Wiedemann, Responsys` president and CEO. "We look forward to working with Digital River and its clients to make the right offers, to the right customers, at the right time. The addition of Digital River to our growing partner roster is further evidence that Responsys is the interactive marketing technology platform of choice for sophisticated e-commerce providers."
About Responsys
Responsys, Inc. is a pioneer in the optimized interactive marketing movement, providing enterprises with the ability to have personalized web interactions with customers. Responsys is the first - and only - company to integrate comprehensive customer data analysis and management systems with powerful, targeted customer interaction systems. This unique combination delivers superior marketing return on investment by allowing enterprises to adapt and optimize their online customer interactions in real-time, based on the most current customer data. Allianz Life Insurance Company, BMW, GE Card Services, John Deere, Lands` End, and Miller Brewing Company, among others, integrate the Responsys® solution into their overall e-commerce strategy. Privately held, Responsys is based in Palo Alto, Calif., with additional offices in Portland, Oregon and London, England. Accel Partners, Foundation Capital, Redpoint Ventures, RSA Ventures, and Sigma Partners back the company. For more information, visit www.responsys.com, email info@responsys.com, or call (888) 219-7150
About Digital River
Founded in 1994, Digital River is a leading global e-commerce outsource provider, offering more than 10,000 companies complete e-commerce systems and services. The company`s world-class infrastructure and professional services are proven to grow businesses quickly and profitably while reducing risk. Digital River`s commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River`s clients include Symantec, Fujitsu, 3M, Siemens, Nabisco, Polaris, Major League Baseball, Novell, Autodesk, SONICblue, Adaptec and Staples.com. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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