TV Time

In spite of a year of big-spending dot-coms dropping like flies, the airwaves are again alive with the buz of shopping online. Flooz.com Inc., creator of online gift currency, kicked off its holiday season ad campaign over the weekend. The campaign features Flooz partner Whoopi Goldberg. Flooz is taking aim at more than the b2c customer with its ads. "The number of corporate sale leads and merchant inquiries that have resulted from our branding efforts is significant," said Robert Levitan, CEO of Flooz.com. "In this campaign, we are leveraging our branding efforts through reciprocal marketing arrangements with our merchant partners, and our equity relationship with NBC which provides us with valuable advertising efficiencies." Amazon also hit the airwaves this past weekend. One of its TV spots shows several middle-aged men singing (in a retro style) about all the things one can buy at Amazon.com.