A new online shopping promotion from the Discover card

Riverwoods, Ill.-based Discover Financial Services today unveiled DESKSHOP 2.0, an Internet shopping service that introduces its cardholders to online retailers offering incentives ranging from merchandise discounts and free shipping to DiscoverŐs trademark cash-back bonus. Discover cardholders can receive a 7% cash back bonus on each purchase at Barnes & NobleŐs bn.com, one of about 70 Internet retailers participating in the program. The bonus is credited to the cardholderŐs account. Other Internet retailers in the program include FTD.com and SmarterKids.com. DESKSHOP 2.0, which was piloted earlier this year, also allows Discover cardholders to create a single-use credit card number when making an online purchase for protection against fraud. Obiscom Inc supplies the technology. "This can help merchants attract new customers to online shopping who previously were not comfortable giving their account number online," says Colleen Zambole, vice president of electronic commerce for Discover.