Discountmania opens oxymoron store

Discountmania.com launched an online discount luxury store it says will carry top name brands in watches, fragrances, sunglasses and electronics at up to 70% less than traditional brick and mortar retail stores. Discountmania.com, a wholly owned subsidiary of World Wide Fragrances Inc., distributes wholesale brand-name fragrances. Discountmania.com also plans to launch web sites in Europe, Canada and Asia. Some of Discountmania.com's products include fragrances such as Chanel, Gucci, Calvin Klein, Estee Lauder, and Versace. The line of watches includes Rolex, Cartier, Gucci, TAG Heuer, and Movado. Sunglasses brands include Versace, Prada, Gucci, Fendi and Calvin Klein. Its electronic brands include Sony, Nokia, Sharp, JVC, Pioneer and Motorola. The site also places many items on sale, providing further discounts from those offered on a daily basis.