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Tuesday, November 30, 1999 |
Teens, Kids Cash In Online
Teens, Kids Cash In Online
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Teens, Kids Cash In Online
(November 30, 1999)-- (www.mainxchange.com) MainXchange.com, a "cashless" commerce and investing Web site for teens, and (www.icanbuy.com) iCanBuy.com, an Internet shopping and money management site for teens and kids, have announced a deal by which MainXchange members will be soon be able to shop online through iCanBuy.
MainXchange, Englewood, N.J., will provide a direct link to a cobranded, private-label network built and maintained by San Francisco-based iCanBuy, allowing teens to create an iCanBuy account. In addition to offering MainXchange teens the opportunity to participate in traditional e-commerce, the partnership will also allow them to establish a relationship with iCanBuy's banking partner, (www.sfnb.com) Security First Network Bank.
The deal creates not only an opportunity for both firms to extend their services to new customers, says iCanBuy cofounder and CEO Paul Herman, but it also provides opportunities to help kids learn about money management and the economy.
ICanBuy was founded in May 1998 as one of the first online tools for young people to manage their money in a safe and parent-approved online environment. It enables users to shop at Internet retailers, build a WishList of gift items, bank and donate online with a parental approval system. It boasts (www.truste.com) TRUSTe's "Kids Under 13" certification for online privacy and the (www.bbbonline.com) Better Business Bureau's BBBOnline Privacy Seal, and it uses (www.verisign.com) VeriSign digital certificates. The site has more than 40 retail, financial, charity and community partners, including (www.alloyonline.com) AlloyOnline, (www.outpost.com) Outpost.com, TeleServices Internet Group Inc., (www.whutever.com) Whutever.com by Fingerhut Companies Inc.
MainXchange offers financially savvy 13 to 24 year-olds experience with money-earning it, investing it and spending it-within a "fun, safe and rewarding environment" where virtual currency buys real, brand-name products. Its "immersive and empowering" experiences, including a stock market simulation, a "cashless" auction, trivia games, chat and message boards, are provided free with support from sponsors including Tommy Hilfiger, Donna Karan, Kaplan Educational Centers and The Learning Company. It also runs a site for educators at (www.mainxed.com) www.MainXed.com where students can participate in interactive financial learning activities that meet national curriculum standards.
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Copyright © 1999. This content is the property of Faulkner & Gray.
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