Internet Retailer - Strategies For Multi-Channel Retailing


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News Stories Monday, January 10, 2000   
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Whoopi For Flooz, Egghead & Amazon


Internet-only Visa issuer NextCard Inc. released a list of the top 10 electronic-commerce sites for the holiday shopping period of November 15 through December 31. NextCard ranks sites based on its cardholdersâ transaction volume. There were no big surprises, as Seattle-based Amazon .com Inc.; Aliso Viejo, Calif.-based Buy.com Inc.; and New York City-based Barnesandnoble.com Inc. rounded out the top three. San Francisco-based NextCard also revealed average purchase prices on the sites. Egghead.com was the leader among the top ten for that category with an average $144.51 sale. Amazon.comâs average purchase was $36. NextCard also ranked the 10 sites that show the largest percentage change in transaction volume. Flooz.com, the online cash alternative, posted the second largest gain, at 890%, due in part to a massive ad campaign featuring actress Whoopi Goldberg.

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