CDNow Teams Up With Pizza Hut

In an effort to introduce new technology to a wide audience, online music retailer CDnow and Pizza Hut are teaming up to offer custom music CDs as an incentive to buy the Big New Yorker Pizza. The two brands are offering a cutting-edge, personalized music offer, only available through the Internet at CDnow. Every purchase of The Big New Yorker Pizza from Pizza Hut at any of its locations from January 23 to February 20th will contain a CD sleeve with a personal access code inside. Visitors use the personal access code when they visit CDnow and customize the CD with their choice of songs The promotion will be supported by a multi-million dollar, co-branded print and broadcast marketing campaign, highlighted by a pre-kickoff Superbowl Sunday TV spot. CDNOW will ship, free of charge, the custom CD containing the customers' six musical choices and personal CD title. Musicmaker.com, Inc. is the exclusive manufacturer of the Custom CDs for this promotion.