Winetasting.com’s sales will pass $12 million this year

Sales at Winetasting.com and its affiliate sites will reach $12 million this year, the company reported today. Winetasting.com is a winery cooperative that links consumers with wineries. The sales figure includes revenues generated by Winetasting.com`s 50 winery partners` web sites and through the Winetasting.com hub web site, plus revenues from the company`s Ambrosia catalogue and distribution services division. Winetasting.com receives a commission on sales at affiliate sites.

Traditionally, December retail sales are the highest of the year, followed by a dip. But Lesley Berglund, president and CEO, reports that Winetasting.com`s January sales remained strong and that February sales more than tripled December`s. Reaching this level of sales volume is a particularly notable achievement, she says, "because we are currently focusing on profitability more than sales in 2001."