Shari`s Berries Picks MarketLive
MarketLive, Inc. (www.marketlive.com), the leading provider of online retail solutions, has been selected by e-commerce icon and gourmet confectioner Shari`s Berries (www.berries.com) to create its new online store. Shari`s Berries, a pioneer in the online selling and fulfillment of highly perishable products, selected MarketLiveŽ as the platform on which to grow its business.
MarketLive, with its unmatched experience in creating optimized online retail websites, brings years of experience and a track record of success in growing the cross-channel sales of its online retail clients. There were a number of compelling reasons prompting Shari`s Berries to select MarketLive, most notably the ability to further grow and optimize sales with proven technology.
Rather than build and remodel existing capabilities, Shari`s Berries chose to partner with online merchandising experts to leverage the advanced capabilities found within the technology platform and the MarketLive services team. Upgrading to the leading e-commerce platform has the added benefit of not needing to staff or expand the information technology team internally, providing a significant cost savings.
"Partnering with MarketLive maximizes our team`s ability to more actively merchandise and increase sales," said Kevin Beresford, CEO of Shari`s Berries. "With the MarketLive E-Commerce Platform we will be able to rapidly manage our own online merchandising, such as adding new products, offers, and seasonal messaging. Our website, and our ability to increase online sales, is an extremely important and growing part of our overall business strategy and it is vital that we put the solution in place to drive growth."
The MarketLive platform`s Merchant Administration System will enable Shari`s Berries to control online virtually every aspect of their website without IT involvement. An extensive, feature-rich toolset includes state-of-the-art visual merchandising, world class analytics, and promotional design and display tools. All this helps them create the optimal selling environment and to capitalize on MarketLive`s best-in-class merchandising tactics to increase online sales and improve the online customer experience.
About Shari`s Berries
Shari`s Berries was founded in 1989, and began selling their chocolate-covered strawberries online early in the e-commerce era. Their product line now includes gift baskets and boxes with gourmet coffee, champaign, stuffed animals, and other gift items. Shari`s Berries is well-known for its exemplary customer service, and all of their strawberries are shipped to their customers the same day they are dipped and decorated, guaranteed.
About MarketLive, Inc.
Since 1995, MarketLive, Inc. (www.MarketLive.com) has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers and manufacturers, the MarketLiveŽ platform leverages the advanced business intelligence online merchants need to enhance their customer`s experience and increase online sales. With this expertise, the MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite and Trek.
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