San Francisco and Scottsdale offices continue to attract and retain top talent
Scottsdale, AZ – January 24, 2006 – iCrossing, a digital marketing agency and a strategic business unit of iCrossing, Inc., today announced the appointment of Steven Bustin as Managing Director for its San Francisco office and the promotion of Mike Gullaksen to Senior Vice President of Search. Together they bring more than 35 years of industry experience, showcasing the breadth and depth of talent at iCrossing.
“Mike Gullaksen joined the company in 2000 and his star has been rising ever since,” said Jeffrey Pruitt, President of iCrossing, Inc. “Steve Bustin reinforces our ability to attract top-tier talent. Both of these individuals are committed to growing the business and helping the company to maintain its leadership role as one of the nation’s leading interactive marketing agencies.”
Mr. Bustin was hired as Managing Director for the San Francisco office and is responsible for the client services teams in the San Francisco and Scottsdale offices. He is also responsible for assisting top client brands with their search goals, strategies and objectives. Both offices report directly to him. Mr. Bustin brings over eleven years of online marketing and advertising experience and twenty-five years of business expertise developing strategies for companies ranging from startups to Fortune 500 firms. Prior to joining iCrossing, he held senior positions with Fathom Online, Ten Square, iBEAM, and Online Media Partners.
Mr. Gullaksen, elevated to Senior Vice President of Search, brings an in-depth knowledge and understanding of search and digital advertising to his new role. His responsibilities will include working with both current and future clients to educate them on how to best leverage search to exceed their online business objectives. He also will conduct comprehensive training on search from a technical and marketing perspective for all employees in iCrossing’s Scottsdale, Arizona headquarters.
iCrossing was recently named the 2005 Agency of the Year: Best Search and one of the Top 25 Interactive Agencies by OMMA: The Magazine of Online Media, Marketing & Advertising. Recognized as one of the nation’s leading interactive marketing agencies, iCrossing continues to drive the future of advertising by applying its Reverse Direct Marketing™ philosophy – connecting with consumers at the exact moment they are looking for an advertiser’s business – for clients across all industries.
About iCrossing
iCrossing is a strategic business unit of iCrossing Inc., the digital marketing network driving the future of advertising. Our nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers worldwide through search, mobile and emerging applications. The company is headquartered in Scottsdale, Arizona, with offices located in New York, Chicago and San Francisco. For more information about the digital marketing agency, please visit http://www.icrossing.com; for more information about the digital marketing network, please visit http://www.iCrossingInc.com.
For East Coast press inquiries, please contact Matt Tatham at 1-646-346-8372 or matt.tatham@icrossing.com.
For West Coast press inquiries, please contact Jennifer Pelczarski at 1-480-282-6036 or jennifer.pelczarski@icrossing.com.
Certain statements contained in this document may be deemed to be forward-looking statements. iCrossing intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements include the company`s views with regard to the future of web based optimization services, as well as its market demand for such services
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