SHOPPERTRAK STREAMLINES IMPLEMENTATION OF TRAFFIC-BASED PERFORMANCE MEASUREMENT SYSTEMS WITH ADDITION OF CONSULTING SERVICES POSITION
Industry Veteran John Crimmins Will Help Expand Customer Service Initiatives as Director of Consulting Services
CHICAGO - January 30, 2006 -- ShopperTrak RCT Corporation, the world`s leading provider of retail traffic intelligence solutions and services, has expanded its industry leading customer service initiatives for retailers with the appointment of John Crimmins as the company`s director of consulting services.
In this newly created position, Mr. Crimmins will consult with retail executives on the most effective use of ShopperTrak data while utilizing a unique consultative approach to help each new client efficiently transition from pilot program to company-wide adoption of performance measures based on store traffic and conversion rates. By monitoring conversion rate, a metric that compares traffic during a certain time period to the number of retail transactions, clients are equipped with key data that helps them properly determine staffing, training, store layout, store display, merchandising and product pricing.
Mr. Crimmins brings to the position an extensive background in client management, sales and staff development. He most recently served as senior account executive for Tribune Direct Marketing in Chicago. Previous to that, he was the senior vice president and managing director of ChoicePoint Direct`s strategic marketing group, (formerly Customer Development Corporation) where he grew the company`s business 12 percent each year for five years. Mr. Crimmins has a broad consulting background, both in management development and training at Executive Perspectives of Brookline, Mass, and as strategic consultant with global management consulting firm Bain and Company.
"John`s proven track record in both the business management and consulting fields makes him the ideal candidate for this position as we continue to attract clients in the retail industry who will use our traffic-counting solutions to improve their bottom lines," said Jan Davis, president and chief executive officer of ShopperTrak. "The development of this position is another step we`ve taken to help our clients maximize growth by using our traffic data as a catalyst, and John`s consultative support will ensure their investment in our company`s solutions helps them to remain at the forefront of the retail industry."
A privately held entity, ShopperTrak leverages more than 20 years of retail expertise to be the industry`s authority for information and analysis of the movement of shoppers in retail environments around the globe. ShopperTrak`s cutting-edge traffic tracking products, combined with its industry standard retail sales index, the National Retail Sales Estimate (NRSE), offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues.
Additionally, ShopperTrak`s solutions provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives.
Mr. Crimmins graduated Phi Beta Kappa in East Asian studies and English literature from the University of North Carolina and earned a doctor of jurisprudence from Harvard University. He currently resides in Hinsdale, IL.
About ShopperTrak RCT Corp.
Chicago-based ShopperTrak RCT Corp., a privately held entity, is the world`s leading provider of traffic-based intelligence to the retail, gaming, hospitality and financial services industries. Its products and information reporting, including the Orbit counting system, the National Retail Sales Estimate (NRSE), the ShopperTrak Retail Traffic Index, and other tools, give clients the data they need to make more effective business decisions.
ShopperTrak operates six offices in the United States and has international distribution in 43 countries around the globe. Reach us at (312) 529-5300 or at www.shoppertrak.com .
CONTACT:
Aaron Martin
Senior Consultant
312.943.9100 (voice)
312.943.9668 (fax)
amartin@sphillips.com
Back...
