EBay Home had the most traffic of the top 10 online home and garden sites in October, with 12.9 million visitors, up 8% from 11.9 million a year earlier, according to Nielsen/NetRatings Inc.
The Home Depot ranked second with 9.3 million, up 12% from 8.3 million, followed by Lowe’s, 7 million, up 19% from 5.9 million; eBay Crafts, 4.6 million, up 18% from 3.9 million; HGTV-Home and Garden Television, 4.5 million, down 10% from 5 million; Home Shopping Network, 3.9 million, up 5% from 3.7 million; DIY Network, 3 million, up 3% from 2.9 million; ServiceMagic, 2.7 million, up 125% from 1.2 million; IKEA, 2.1 million, up 17% from 1.8 million; and JoAnn.com, 2 million, up 33% from 1.5 million.
In the top 10 home and garden sites ranked by time per visit, Collections Etc. led with 26 minutes, 38 seconds; LTDCommodities.com, 23 minutes, 48 seconds; Home Shopping Network, 21 minutes, 44 seconds; BrylaneHome, 18 minutes, 11 seconds; Lakeside.com, 18 minutes, 1 second; The Pampered Chef, 17 minutes, 59 seconds; GE Appliances, 12 minutes, 46 seconds; Lionbrand.com, 10 minutes, 15 seconds; HancockFabrics.com, 10 minutes, 5 seconds; and The Home Depot, 9 minutes, 57 seconds.
Also in October, Deere & Co. John Deere had the most online ad impressions in the consumer goods home and garden industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:
Deere & Co., John Deere, 92.7
Dux, The Dux Bed, 62.5
The Procter & Gamble Co., Febreze, 34.5
Sears Holdings Corp., Hard Goods, 24.8
Georgia-Pacific Corp., DensArmor, 24.2
Whirlpool Corp., KitchenAid, 16.0
Fortune Brands Inc., Moen, 14.0
The Clorox Co., Clorox, 13.6
The Procter & Gamble Co., Mr. Clean, 13.3
Sears Holdings Corp., Sears, 11.9
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