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Press Releases Wednesday, November 21, 2001   
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KHIMETRICS REINFORCES COMMITMENT TO TIER ONE RETAILERS WITH LATEST VERSION OF RETAIL REVENUE MANAGEMENT SOLUTION

Contact:
Susan Stoga/Connie Costello
Carson Stoga Communications
847/726-1100

SCOTTSDALE, Ariz. (Nov.21, 2001) KhiMetrics announced today the availability of the latest version of its Retail Revenue Management Application Suite, featuring a web-based interface, scaleable n-Tier architecture, process control and improved modeling, all designed to increase ease and speed of use.

Driven largely by customer feedback from its 11 tier one retail clients, the solution now provides more flexibility, scalability and usability, plus improved capabilities to deliver incremental sales and profits.

Called RRMAS V2.0, this version of KhiMetrics’ core application suite more precisely accommodates the complex nature of retail data, scales across large retail chains, leverages existing IT architecture and facilitates even faster retail revenue management implementations. The KhiMetrics Retail Revenue Management Application Suite, a patented business application designed to help retailers achieve their financial goals through strategic pricing, launched in September 2000.

“Version 2.0 represents a milestone accomplishment in moving retail revenue management into the mainstream application space by providing an architecture that not only delivers hard return on investment (ROI) quickly, but does so in a non-disruptive fashion that is practically seamless to the enterprise,” said Randy Kluck, vice president of engineering for KhiMetrics. “Our tier one retail customers told us they wanted the option to take our application in-house to complement our internet-outsourced model - this version of our application suite satisfies that need.”

RRMAS V2.0 brings the following benefits and features:
§ New web-based user interface for ease of use anytime, anywhere: RRMAS V2.0 offers pricing professionals improved ease of use through a new web-based interface, allowing them to access the optimized prices via the worldwide web. Other upgrades include a new scenario maintenance capability for building what-if scenarios, plus user configurable navigation and information such as product filters for sales, units, prices, and margin changes. The ability to build graphics to view important category related information relevant to price, sales and profits, is also provided.
§ n-Tier architecture for scalability and performance: Version 2.0 offers a new n-Tier architecture to move beyond the typical 2-tier architecture models, where applications and data are hosted on one monolithic system. This n-Tier model provides increased system performance by allowing the database, application and presentation layers to be scaled independently with standard servers and components, allowing enterprises to leverage existing IT infrastructure and save costs.
§ Seamless integration and process control: Version 2.0 offers reliable unattended processing for the enterprise by intelligently sharing, batching and queuing processing tasks. Additionally, alerts and notifications are provided as part of the extensive exception reporting capabilities now built into the application.
§ Precise Optimization, Increased ROI: This revised version now allows pricing professionals to model low unit sales data scenarios, resulting in increased ROI. KhiMetrics’ science labeled, KhiMetrics Bayesian Inferencing (KBI), has successfully solved low data-related issues by intelligently inferencing across multiple dimensions, or looking at other data elements to produce SKU level elasticity measurements.

“KhiMetrics is committed to rapid product development cycles that allow us to remain nimble and react quickly to customer and market requirements”, said Brent Lippman, CEO and president of KhiMetrics. “This version is consistent with our focus and vision for delivering a world-class retail revenue management application.”

KhiMetrics, based in Scottsdale, Ariz., is the first software company to deliver a comprehensive retail revenue management system, which helps retailers achieve their financial goals through strategic pricing. Clients include 11 leading grocery, drug, mass and specialty retailers, six of which are in production, implementing KhiMetrics prices and generating incremental profits. Privately held, investors include Oracle Corporation, Boston Capital Ventures, RWI Group, Telos Venture Partners, Koch Ventures and others. For more information, call 480/609-2833 or visit http://www.khimetrics.com.

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