CoolSavings Partners With Response Media to Debut Online Consumer List For Direct Mail Programs
CoolSavings `Mailboxes & In-Boxes` Service Allows Direct Marketers to Deliver
Postal Mail to Never-Before-Available List of Active Online Shoppers
CHICAGO, Nov. 26 -- CoolSavings, Inc.
(OTC Bulletin Board: CSAV) today announced the launch of its new "Mailboxes &
In-Boxes" service, which will enable direct marketers for the first time to
deliver postal mail to CoolSavings` online list of registered members.
Because CoolSavings collects detailed demographic, behavioral and attitudinal
data with each member`s permission, direct marketers will be able to select a
wide variety of consumer attributes, including age, income, home ownership,
shopping preferences and category interests. In addition, the new service
will allow direct marketers to cost-efficiently layer their postal campaign
with targeted e-mail.
"Mailboxes & In-Boxes is particularly exciting for direct marketers
because it represents a file of active online shoppers that has never before
been available," commented Matt Moog, president and CEO of CoolSavings. "And,
with 5.8 million names already and 500,000 new subscribers each month, it`s a
substantial file that is continually refreshed."
Added Moog: "The program`s additional ability to target e-mail in
conjunction with postal mail provides a truly valuable capability for direct
marketers. An integrated campaign of this type is a proven method for
improving consumer response. Plus, given current security concerns among
consumers, CoolSavings` opt-in e-mail is a simple, cost-efficient way to
provide our members introduction to postal mailings from a trusted source."
Herb Torgersen, vice president of Database Services for Response Media
Products, Inc., CoolSavings` postal list manager said, "We are pleased to be
working with an online direct marketing leader like CoolSavings in order to
offer a direct mail list of online shoppers of this size and caliber."
Mr. Torgersen went on to say, "Data points from Internet generated lists
are among the most valuable in the industry because most are self-generated
through registration, newsletter sign-up, order placement or sweepstakes.
CoolSavings` list is particularly impressive because of the depth created
through detailed category interest information."
About Response Media Products
With headquarters in Atlanta, GA, Response Media Products, Inc. has over
60 employees and is a national provider of consumer and business-to-business
direct marketing services including e-commerce and promotional services to
clients within the packaged goods, catalog, retail, high tech, publishing and
credit/financial industries.
About CoolSavings
Launched in February 1997, CoolSavings is a comprehensive e-marketing
solution that delivers targeted advertising and promotional incentives to help
offline and online companies identify, acquire and retain active shoppers.
The Company`s extensive e-marketing infrastructure combines multiple incentive
and promotional solutions -- such as targeted coupons and e-mail, loyalty
points, category newsletters, rebates, savings notices, samples, gift
certificates and trial offers -- with sophisticated database technology to
enable advertisers to efficiently build personal relationships with consumers.
Today, with more than 16.5 million registered members and 15 million
registered households,* CoolSavings is ranked the #1 coupon Web site according
to the Jupiter Media Metrix September 2001 report. The Company`s advertisers
include national and local brick-and-mortar retailers, online merchants,
consumer packaged goods manufacturers and leading service providers.
*More than one person in a household can be registered as a CoolSavings
member. CoolSavings is a registered trademark of CoolSavings, Inc.
Statements in this press release regarding CoolSavings` business which are
not historical facts are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995, including statements
regarding the Company`s expectations, beliefs, hopes, intentions or
strategies. Forward-looking statements involve known and unknown risks and
uncertainties, both general and specific to the matters discussed in this
press release. These and other important factors, including those mentioned
in various Securities and Exchange Commission filings made periodically by
CoolSavings, may cause CoolSavings` actual results and performance to differ
materially from the future results and performance expressed in or implied by
such forward-looking statements. For a discussion of some of the risks and
uncertainties which could cause actual results to differ from those contained
in the forward-looking statements, see "Risk Factors" in CoolSavings` Form
10-K for the year ended December 31, 2000, filed with the SEC.
CONTACT:
Melissa Rabin of CoolSavings, Inc.
+1-312-224-5153
melissa@coolsavings.com
Herb Torgersen of Response Media,Inc.
+1-770-220-5060
htorg@responsemedia.com
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