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Press Releases Monday, November 26, 2001   
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MARKETMAX® SIGNS OVER 40 NEW SPACE PLANNING CLIENTS IN OCTOBER

Leading Home Center and Hardware Suppliers’ Choice Defines Marketmax’s Leadership

Wakefield, Mass. - November 26, 2001 - Marketmax, the leading provider of advanced retail planning, analytics and optimization software for many of the worlds’ most respected retailers and their suppliers, announced today that it has signed over 40 new space planning customers in the past month. The new clients are from a diverse group of home and hardware suppliers and include: 3M Corporation, American Tool, Black & Decker, CertainTeed Corporation, Larsen Manufacturing, Masco, Osram Sylvania, Owens Corning, PPG Industries, S.C. Johnson Wax, The Valspar Corporation, Wells Lamont Corporation and Whirlpool Corporation. The adoption of Marketmax by these suppliers further confirms the company’s leadership in space optimization software for the Do-It-Yourself / Hardware retail supply chain.

These suppliers will use Marketmax® Space Productivity Manager, collaboratively with their retail partners, to view product performance and plan and optimize their retail assortments for increased efficiency and greater return on space. “Profitable space plans are essential to manufacturers,” Said Ned Cox, national accounts manager, Black & Decker. “With the Marketmax software, we will improve our planogramming effectiveness, and be able to increase our space profitability at our retailer locations.”

“Marketmax has been a pioneer in applying technology to improve the spatial productivity of retailers’ product assortments. Our clients trust us to provide fast, workable solutions that help them improve profitability of their categories,” said Lori Schafer, Marketmax president and CEO. "For suppliers, the real value comes when they use Marketmax software with their retailers, creating collaborative relationships to exchange critical planning information. With Marketmax as the catalyst, retailers and suppliers can optimize their store level assortments and floor sets and maximize their return on that space.”

About Marketmax
Marketmax, based in Wakefield, Mass., is the leading provider of advanced retail planning, analytics and optimization software to the worlds’ premier retailers and their suppliers, helping them to keep one step ahead of demand. Marketmax enables retailers and their suppliers to become more intimate with their stores, channels, products and customers to deliver measurable results in the form of increased margins and profitability, fewer markdowns, improved inventory turns and greater customer satisfaction. Marketmax is respected throughout the retail supply chain for its technology leadership in providing “best in class” solutions and the industry’s only truly integrated, web-architected and highly scalable enterprise planning and optimization software.

Marketmax customers include Amazon.com, Burlington Coat Factory, Circuit City, Discovery Channel, Finish Line, Lowe’s Companies, Marks & Spencer, Office Depot, Pamida Stores, PDI/Kenneth Cole Menswear, Sainsbury’s Supermarkets, Service Merchandise, ShopKo Stores, The Spiegel Group, The Sports Authority, Staples, Waitrose Food Stores and Williams-Sonoma.

For more information, please visit www.marketmax.com or call our worldwide headquarters at 781-876-3200.

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Marketmax is a registered trademark of Marketmax, Inc. All other trademarks are the property of their respective owners.

For further information:
Jacki Elwell
Marketmax, Inc.
781-876-3249
jelwell@marketmax.com

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