Hilo Hattie Retains Arizona Company to Develop Variety of Email Marketing Programs
Nation`s Largest Retailer of Hawaiian, Lifestyle Products Will Utilize Intrasight to Communicate With On-Line Shoppers
SCOTTSDALE, Ariz., Feb. 2 -- Hilo Hattie (www.hilohattie.com), Hawaii`s largest retailer manufacturer of Hawaiian, resort and casual fashions, has retained Intrasight of Scottsdale, Ariz. to manage its marketing database and provide the company with a variety of new programs that will effectively communicate with opt-in customers who generally shop on-line.
Intrasight, a strategic business partner with some of the country`s most recognizable brands, specializes in the development and implementation of customer acquisition, growth and loyalty programs through the effective use of database marketing from its offices in Scottsdale, Greensboro, N.C., Honolulu and Middlesbrough, England, will develop programs for Hilo Hattie designed to:
* bring retail store shoppers to the company`s website;
* recognize loyal customers;
* thank customers for their purchase;
* develop a survey to obtain critical information from customers;
* and apprise online shoppers and prospects of new products available.
Jeff Walters, president of Intrasight, said the new agreement with Hilo Hattie "provides Intrasight an opportunity to work with one of Hawaii`s most respected brands. Our new program for Hilo Hattie will allow the company to effectively communicate with its rapidly expanding database and provide important information about individuals who are shopping online."
Phil deVille, President and CEO of Hilo Hattie, said the new relationship with Intrasight will help "our company manage our database, provide us with important information about our online shoppers and reward our customers for their loyalty. In addition, this new marketing initiative will provide shoppers with important information about new products and give them an opportunity to obtain discounts and participate in a number promotions especially designed for online shoppers."
According to officials of both companies, the new database marketing activities will be designed and implement over the course of the next several months.
Hilo Hattie is largest manufacturer of Hawaiian, resort and casual fashions, offering hundreds of prints and styles only available at Hilo Hattie stores. It operates seven stores in Hawaii, as well as Orange, Calif.; Las Vegas, Nev.; Orlando, Fla., and San Diego. Last year, more than 2.5 million visitors and locals shopped at Hilo Hattie, making it the state`s largest shopping attraction. For more information on Hilo Hattie, call the Sales Department at 1-800-233-8912 or visit the company`s website at www.HiloHattie.com.
Specializing in creating customer acquisition, growth and loyalty programs through the effective use of database marketing for some of the country`s best known brands, Intrasight is a five-year-old company with 2005 sales of more than $10 million. The company is retained by some of the nation`s leading companies, including ARAMARK, Avis, Cold Stone Creamery, Dr. Pepper/7-Up, Four Seasons Hotels, six Hawaiian visitors bureaus, Hilton Hotels, Lorillard, Marriott, Sheraton, Tuesday Morning and Macerich-Westcor, just to name a few.
CONTACT:
Tony Kingsbaker
Tony K & Associates
+1-480-595-2857
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