Tasco Focuses on MediaBin to Manage and Deliver Its Brand Assets
ATLANTA, November 28, 2001 - MediaBin Inc. today announced that Tasco
Worldwide, Inc., a leading supplier of binoculars, riflescopes,
telescopes,
and other recreational and sport optics, has licensed the MediaBin brand
asset management platform to manage and deliver marketing content to its
media, wholesale and retail partners.
Tasco products are marketed through major retailers and mail order
catalogs,
sports and toy chains, independent specialty stores, camera shops,
military
exchanges and duty-free shops. To support all these different outlets,
Tasco`s employees and partners access the MediaBin system directly from
the
company`s website to get the exact images and marketing materials they
need,
in any format necessary for their specific applications.
"We are giving our partners the key to a self-service online store for
Tasco
brand materials. This makes it easier for them to promote Tasco and our
products," said Deena Forrest, communications manager of Tasco. "They can
get what they need right from our website, because we have centralized all
product information in our MediaBin system."
The MediaBin system benefits both Tasco and its partners. According to
Tasco, its partners get more immediate service when they need to use Tasco
images and marketing materials, and Tasco then receives more exposure
while
ensuring its message and brand identity are presented consistently. The
company also will save money by eliminating the need to ship marketing
material on CDs.
"Tasco is an innovative company that realizes the value of low-risk,
high-impact technology solutions to promote its products in a
multi-channel
environment," said David Moran, MediaBin`s president and CEO. "Product
companies understand the need to protect their brands as they are promoted
through retailers, in catalogs, and on the Web. MediaBin gives them a way
to
do that while speeding the delivery of marketing campaigns and returning a
significant ROI."
For more information on purchasing MediaBin software, visit
http://www.mediabin.com or call 800.437.2285.
About Tasco
Tasco Worldwide is one of the world`s largest suppliers of quality optical
products for sports, recreation and professional activities. The company`s
product lines range from binoculars, spotting scopes, riflescopes, and
telescopes. Consumers in more than 70 countries worldwide can select from
a
wide range of models. For more information, visit www.tasco.com.
About MediaBin
MediaBin, Inc. was founded in 1987 and develops innovative,
standards-based
enterprise brand management solutions for Global 2000 companies. MediaBin
brand asset management software enables marketing and eCommerce teams to
reduce time-to-market for new products, improve customer experience and to
scale their businesses by automating the cataloging, management, and
deployment of marketing materials. MediaBin is a key eBusiness
infrastructure component that can be integrated into corporate portals,
web
content management systems, product catalogs, and eCommerce platforms to
manage and deliver media assets. For more information visit
www.mediabin.com.
# # #
Brian Parrish
Manager
Abovo Marketing Group
678.597.3338 direct
678.731.6538 fax
www.abovomarketing.com
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