CouponMaker Vows to Make Traditional Coupons Obsolete
CONTACT:
David Hallisey, dhallisey@stoorza.com, 619-400-0305
Carey McDaniels, cmcdaniels@stoorza.com, 619-400-0362
Stoorza Communications
Interactive Tool Already A Hit With Leading National Retailers
& A Growing Number of Loyal Consumers
COSTA MESA, Calif., November 27, 2001 - Fresh off of successful pilot
programs with Lenscrafters and GNC, and about to embark on new interactive
couponing campaigns for Casual Corner, Petite Sophisticates, August Max,
1-800-Mattress, Big O Tires, and S&K Famous Brand Menswear, CouponMaker has
every intention of turning the world of consumer direct marketing on its
ear.
CouponMaker, which recently closed on its first round of venture capital
funding and is looking to expand on its already impressive list of
retailers, offers a new, innovative approach to direct marketing by
providing retailers the ability to generate completely unique, customized
coupons for customers in real time. Within two clicks at
www.CouponMaker.com or at a participating retailer`s own web site, consumers
who are looking for savings at local retail stores simply enter the amount
they are planning to spend, and in turn, receive a customized coupon that
they can print out and use at either the physical store location or online.
"Our patent-pending technology gives retailers the ability to distribute
custom, volume-based discounts at the exact moment consumers intend to spend
money," said Kurt Lohse, founder & CEO of CouponMaker. "Static mediums like
print and broadcast offers can`t interact with people when they are thinking
about spending money; we can. CouponMaker turns the Internet into a giant
deal-making machine that lets consumers and retailers automatically
negotiate pending deals that require an actual sale to complete the
process."
CouponMaker conducted a successful test market launch in Orange County,
Calif., in November 2000, since that time the company signed up more than 87
local retailers including individual franchise owners of Papa John`s Pizza,
Fast Frame, Subway, Popeye`s Chicken, and Color Tile, as well as an array of
independent local retailers whose online discounts are being well received
by in-store shoppers.
"The CouponMaker system really works. Generally, I see about six-to-ten
new coupon sales each month. For a small, local business, that can make all
the difference in the world," says Hak Su Kim, owner of Bust-A-Game, a video
game retailer in Fountain Valley, CA.
"We will absolutely win the war against traditional coupons because we
have an unfair advantage: we can perfect the targeting and timing of any
retailers` promotional messaging. Our targets are ideal because we only
deliver incentives to people who are planning to spend money. Our timing is
ideal because we can instantly deliver custom messages at the exact moment
consumers are deciding where to buy. In the marketing industry`s own
vernacular, we control the mental "end-point" of the consumer purchasing
process. We know exactly when and where people are planning to spend money,
and we even know how much they are planning to spend. CouponMaker is the
only "on-demand" custom coupon distribution system that interacts with
immanent buyers at the perfect moment. You can`t even hope to simulate that
with paper and ink," adds Lohse.
From a consumer value standpoint, the savings value of a single
CouponMaker coupon surpasses scores of product specific or manufacturers`
coupons. Because consumers can make a custom volume purchase coupon in
seconds, the CouponMaker process not only saves people more money but it
saves them considerable amounts of time as well. From an environmental and
cost efficiency standpoint, CouponMaker`s custom couponing tool
substantially decreases the costs of paper, printing, postage, and direct
mail production costs associated with 99 percent of all promotional mail.
"Since people are reluctant to waste their own paper and ink, our process
has less than a 20 percent waste factor," adds Lohse.
About CouponMaker
CouponMaker.comT is the only service in the world that let`s consumers
make custom coupons for local retail stores based on how much they are
planning to spend. CouponMaker`s goal is to make retail savings easier and
more useful than ever before.
With the world`s first truly interactive discount network that delivers
custom incentives to individuals on and off the web, CouponMaker uses the
Internet as an interactive medium to build an effective and integrated
multi-channel selling approach for its retail clients. Participating
retailers will know when, where, and how much consumers are planning to
spend, and then they will have the ability to instantly deliver custom
promotional messages at the exact moment consumers are deciding where to
buy.
CouponMaker`s interactive discount technology is pervasive and
patent-pending. Its interactive database is located at www.CouponMaker.comT,
yet consumers can make custom coupons at affiliate websites, through their
e-mail, through banner ads, through PDAs, at mall kiosks, and even through
cell phones.
Some participating national retailers include Lenscrafters, GNC, and
Casual Corner, Petite Sophisticates, August Max, 1-800-Mattress, Big O
Tires, and S&K Famous Brand Menswear.
For more information about CouponMaker, visit www.couponmaker.com.
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