INCEPTOR ACQUIRES MEDIADNA`S ELUMINATOR TECHNOLOGY
Purchase of Leading Content Optimization Service Provides Customers with
Powerful Method of Online Promotion
Maynard, Massachusetts - December 3, 2001 - Inceptor(TM), Inc., the pioneer
in conversion marketing, today announced that it has acquired
eLuminator(TM), a MediaDNA content optimization technology and service that
makes Web site content highly visible to Internet users. The acquisition
gives Inceptor exclusive ownership of the eLuminator brand and technology.
The transaction helps strengthen Inceptor`s industry leading position in the
conversion marketing sector by enhancing the capabilities of its Excedia(TM)
online marketing products and services.
The eLuminator technology service exceeds the functionalities of traditional
search engine optimization services in promoting Web site content.
eLuminator is especially useful to publishers and companies with extensive
product databases because those Web sites often have content that is
protected, hidden, or in numerous types of non-HTML formats such as PDF,
Word and Excel files. eLuminator has a unique process for examining and
extracting the most relevant content for optimal presentation to search
engines. eLuminator takes content, automatically generates keywords and
phrases, and then creates optimal pages for search engines. The combination
of Inceptor`s Excedia and eLuminator delivers the most comprehensive content
visibility solution, while offering clients powerful real-time control and
analysis of Web site visitors resulting in increased customer conversion
rates.
"Inceptor`s investment in the eLuminator technology enables us to strengthen
and extend our award-winning Excedia product line to better serve customers
with large-scale content management issues. eLuminator`s content visibility
technology is perfectly complementary to Excedia`s conversion engine, so it
was really a natural fit. Inceptor`s Excedia and eLuminator combine to give
clients unsurpassed content visibility and customer conversion with
real-time control, analysis and communication," said Larry Cleary, President
and CEO of Inceptor, Inc. "Inceptor is dedicated to evolving our offerings
to meet the needs of our growing client base which stands to benefit
significantly from this opportunity."
In addition, Inceptor will retain MediaDNA`s La Jolla, CA office and use the
location as a base for its West Coast operations. Several MediaDNA
employees in the areas of sales, software development and client services
will become Inceptor employees, and will continue to service eLuminator
clients including Cambridge Scientific Abstracts, Computer Publishing Group,
Ebatts, Hoover`s, Inc., InfoEdge, MarketResearch, McGraw-Hill and Sur La
Table.
The combination of Inceptor`s Excedia and MediaDNA`s eLuminator technologies
and expertise provides the most powerful online marketing solution available
today. The addition of the eLuminator technology allows Inceptor to offer a
unique content visibility optimization service that makes content-rich Web
sites more visible to end users on search engines like Yahoo, MSN and AOL.
eLuminator is available immediately and can be purchased alone or as part of
the Excedia product suite.
"We have always shared a common goal with Inceptor ( to provide clients with
superior online marketing capabilities that offer significant ROI," said
Ralph Koehrer, the MediaDNA board member who has overseen the sale of the
Company`s two business units. "Now, we have been presented with an ideal
chance to expand eLuminator`s reach. That could not have been accomplished
as quickly if eLuminator remained a standalone service offering from
MediaDNA."
"With the declining marketing budgets of today`s economy, our clients are
demanding products and services that offer an immediate return on their
investment," said Graham Hansell, Managing Director of Sitelynx, an
eLuminator partner. "As an eLuminator partner, we are looking forward to
cultivating our relationship with Inceptor. Every company is turning to
this proven method of driving customers to Web sites. The advantage of the
eLuminator service is that companies reap the rewards immediately."
About eLuminator
eLuminator(TM) technology was developed by MediaDNA, Inc, based in La Jolla,
California. eLuminator service is a turnkey, cost-effective method of
promoting online information without compromising the security of valuable
Web content, making it the ideal resource for Internet publishing companies
and other businesses with content-heavy Web sites. By exposing deep Web
content, eLuminator has been helping companies like McGraw-Hill, CNET and
Sur La Table attract qualified users to their content while generating
revenue, measuring ROI and increasing customer loyalty.
About Excedia
Inceptor`s Excedia(TM) maximizes the effectiveness of online marketing by
efficiently converting browsers to buyers. Excedia`s unique approach to
content visibility optimization exposes large amounts of valuable
database-driven content and quickly directs qualified prospects to the
information they seek. In addition, its control features enable marketers to
direct visitors to designated pages, test entry points and offers, profile
group behavior, and minimize click-streams, all in real time. Instant
measurement and analysis of all site activity is contained in an easy-to-use
interface, enabling marketers to quantify campaign results and immediately
implement changes that will improve customer conversion and retention.
Excedia leverages in-depth data on visitor behavior to feed CRM systems,
which allows Web marketers to micro-target site visitors with highly
relevant email offers and information.
About Inceptor
Inceptor(TM), Inc. is the premier provider of Conversion Marketing software
and services that deliver complete command and control of online marketing
initiatives into the hands of professional marketers. Excedia is the only
solution available that delivers a comprehensive program for online
visibility, control, analysis and communication, the four key elements of
success for online marketing. Using Excedia, marketers can intelligently
control their online efforts in real time, thereby improving customer
conversion and increasing measurable results. The product can be deployed
as a managed-service offering with secure hosting and application
monitoring. A wide range of professional service offerings is also
available. Inceptor has been delivering results-driven B2B and B2C marketing
solutions since 1999. Clients include Blue Cross Blue Shield, British
Airways and Lloyds TSB. The company is headquartered in Maynard, MA with
offices in Atlanta, Chicago, Dallas, London, New York, San Francisco and
Washington DC. Its Excedia software and services are available through
Inceptor`s direct sales organization, as well as through select Inceptor
Partners. For more information, please visit us at
http://www.i.inceptor.com/web/prel120301.
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Inceptor, eLuminator and Excedia are trademarks of Inceptor, Inc. All other
trademarks are the property of their respective owners.
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