Online Retailer Angelsbookstore.com Bridging the Digital-Divide with Holiday Shopping for African-Americans
HOUSTON--Dec. 4, 2001--Online shopping by African-Americans
is experiencing an explosion of growth this Holiday season. Sales at
Angelsbookstore.com, an online African-American bookstore, have increased
two-fold over last year and the online retailer expects the sales growth to
continue through the holiday season. The Angelsbookstore.com site launched in
November of 1999 offering books written by and about people of African
descent. Angelsbookstore.com provides more books than most online retailers
specializing in the African-American genre. With a Web site rich in content,
this e-tailer is positioning itself to become a market leader in
African-American literature.
Many retailers do not have a wide selection of items that cater to the
African-American consumer. The lack of ethnic products availability in the
marketplace makes shopping online a viable tool for consumers looking to buy
ethnic items for holiday gift giving. "With the recent events in our country,
African-Americans, along with other consumers, do not seem to be holding back
on holiday shopping. We have experienced increased sales and we are really
excited about the holiday season," Angelsbookstore.com President Nicole
Williams said. Offering more than 15,000 (in-print and out-of-print) titles
on their Web site, Angelsbookstore.com stands out as a definitive source for
a specialty store.
African-Americans spend over $300 million dollars annually on books(a), yet
there are few places that cater to this specific demographic. Identifying and
filling an under-served market niche, and focusing on a small but viable
section of the book industry can bring success. "Excellent service is what
our customers expect. We find that most of our customers enjoy the ease of
shopping online; some have made their first online purchase with our store,
whereas others are seasoned veterans of online shopping," says Nicole
Williams, president of Angelsbookstore.com. Angels focuses their marketing
efforts on attracting new customers and customer retention.
Retailers are eliminating the digital-divide and serving the African-American
community simultaneously. "What is so great about our site is we carry the
Holiday celebration into January for the observance of Kwanzaa and into
February for Black History Month -- the desire for books does not end with
Christmas," said Nicole Williams.
(a) Target Market News - African-American Buying Power 2001
CONTACT:
Angelsbookstore.com, Houston
Nicole Williams, 281/489-6105
Fax: 208/474-7494
nwill@angelsbookstore.com
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