Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Tuesday, December 4, 2001   
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Line56Live! New York E-Business Conference Focuses on Retail Strategies

“Extending the Enterprise” December 18-19 at the Sheraton New York Hotel & Towers http://www.line56live.com/ny

LOS ANGELES – December 4, 2001 – Line56Live! New York, the premier e-business conference and exhibition, will include two special sessions focusing on how retail companies can successfully adopt e-business into their overall strategy.

The Retail Breakout Session on December 18, sponsored by Internet Retailer, will feature insights from industry experts Rob McClellan, Global e-Marketing Manager, TaylorMade-adidas Golf Company; Peter Jueptner, Chief Commercial Officer, Worldwide Retail Exchange; and Tim Paydos, VP, Market Development, Syncra Systems.

The Cross-Industry Comparisons Panel on December 18 will examine successful e-business strategy and adoption in the retail, automotive and chemical industries, and best practices that can be applied across all sectors. The panel will feature Rob McClellan from TaylorMade-adidas Golf Company, and speakers from DaimlerChrysler and Eastman Chemical Company.

In keynote addresses, breakout sessions and interactive panel discussions over two days, attendees will hear first-hand how other companies are managing technology spend, what`s in store for e-business in the 2002 and beyond, and how it will really affect the way they do business.

The conference examines the interrelated, holistic nature of e-business – from extending the business enterprise to realizing production efficiencies and managing trading partners. The conference promises an unprecedented speaker line-up, including e-business leaders from IBM, Citibank, Johnson Controls, Honeywell, Bell Helicopter, Cargill, Dun & Bradstreet, AMR Research, GE Global Exchange Services, Microsoft and JP Morgan.

A full two-day conference pass is $750, which includes the Networking Cocktail Party in the Exhibit Hall on December 18. To register, please log on to http://www.line56live.com/ny.

Contact: Line56Live! Events (310) 443-4283 or conferences@line56.com

About Line56
Line56 has become the world`s leading media company dedicated to the e-business market. Launched in January 2000, Line56 is directed at top-level executives at both traditional and technology companies who seek critical and insightful information to help them make better decisions as they incorporate e-business into their corporate strategy. Line56 magazine, Line56.com, Line56Live! Events and Line56 Research combined provide the most comprehensive and complete source of information about e-business adoption and implementation strategies available today.

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