Brookstone Deploys Manhattan Associates` Supply Chain Execution System To Meet Increasing Multi-Channel Demands
On-Time Implementation Ensures Nationwide Specialty Retailer
Ready for Holiday Season
ATLANTA, Dec. 5 -- Manhattan Associates (Nasdaq: MANH), a
global leader in providing extended supply chain execution solutions, today
announced the successful implementation of its advanced supply chain execution
system, PkMS(R), at Brookstone Company`s distribution facilities in Mexico,
Mo. With Manhattan Associates` PkMS, Brookstone has enhanced its ability to
support orders from multiple channels including catalog, Internet and retail
and has positioned itself well for future growth.
A nationwide specialty retailer, Brookstone offers an assortment of
consumer products ranging from tweezers to massage chairs. As demand for
Brookstone`s products continued to grow, the company was quickly running out
of capacity in its distribution center and needed to better utilize its
existing space. With a legacy system in place that could support only one
distribution center and that was limited in its capability to manage orders of
multiple sizes -- for example, it was pallet-based as opposed to carton-based
-- the need to move to a full-featured supply chain execution system became
critical.
"We mail three catalogs with a total circulation of 40-45 million
annually. We also support 245 stores in 39 states, the District of Columbia
and Puerto Rico, as well as Internet sales," said Ranny Welton, operational
vice president, distribution at Brookstone. "We needed a system that could be
implemented with minimal modification and disruption and enable us to adhere
to the July 1, 2001 implementation time -- a deadline that was vital for
Brookstone in gearing up for the 2001 holiday season. PkMS afforded us the
multi-channel capacity and scalability we required, and through the partnering
of our team with the Manhattan Associates` team, the implementation was
conducted both on-time and under budget."
With PkMS, Brookstone can utilize wave management functionality for more
efficient picking; accurate replenishment of active pick sites; and advanced
functionality like directed put away and task interleaving, all of which will
increase throughput and productivity. Additionally, PkMS` ability to link in
real time with other systems ensured easy installation and longevity.
"Shipping to stores and fulfilling catalog and on-line orders are three
very different operational challenges. PkMS allows Brookstone to successfully
manage the unique requirements of these three channels within one software
package," said Bruce Eicher, vice president, customers for Manhattan
Associates.
"We have not yet scratched the tip of the iceberg on PkMS` functionality,"
said Welton. "We are looking forward to the continuation of our learning
process and then utilizing the full power of PkMS, as we grow our business."
About Brookstone
Brookstone, Inc. is a nationwide specialty retailer offering an assortment
of consumer products functional in purpose, distinctive in quality and design,
and not widely available from other retailers. The Company`s merchandise
includes lawn and garden, health and fitness, home and office and travel and
auto products. Brookstone sells its products through 245 stores in 39 states,
District of Columbia and Puerto Rico. The Company also operates a direct
marketing business, which includes its traditional Hard-to-Find Tools, its
Brookstone Gift Collection and its Gardeners Eden catalogs in addition to an
interactive Internet site, http://www.Brookstone.com .
About Manhattan Associates
Manhattan Associates, Inc. is a global leader in providing supply chain
execution and collaborative commerce solutions. These solutions leverage
state-of-the-art technologies, innovative practices and the company`s domain
expertise to enhance performance, profitability and competitive advantage.
Manhattan Associates has licensed more than 800 customers representing 1,100
facilities worldwide, which include some of the world`s leading manufacturers,
suppliers and retailers. For more information about Manhattan Associates
telephone 770.955.7070 or visit http://www.manh.com .
CONTACT:
Shaunna Quigley of Manhattan Associates
+1-678-597-7908
squigley@manh.com
Elizabeth Larson of Lois Paul & Partners
+1-781-782-5737
elizabeth_larson@lpp.com
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