SAMSONITE PACKS ITS BRAND ASSETS IN A MEDIABIN
FOR IMMEDIATE RELEASE
ATLANTA, December 6, 2001 – MediaBin Inc. today announced that Samsonite
Corporation (Nasdaq:SAMC) has licensed the MediaBin 2.0 brand asset
management platform to manage and deliver media content for its Web
sites and retail partners.
The Samsonite name is known worldwide, and the quality and consistency
of the company’s images, logos and marketing materials are essential for
maintaining its brand equity. Samsonite’s Web and graphics teams support
Websites throughout the Americas and also supply product photos and
logos to retail partners like May Company, Federated, Sears & Roebuck
and J.C. Penney. MediaBin will enable these teams to ensure brand
integrity while speeding the production and distribution of marketing
assets for use both online and in print.
“We saw an immediate return on our investment in MediaBin 2.0 by
producing all of the graphics for our U.S. Web site two weeks ahead of
schedule,” said Nick Macera, Samsonite’s director of information
technology. “Additionally, MediaBin feeds our Interwoven Web content
management system. We plan to use MediaBin 2.0 on an extranet for our
licensees to access our brand manual, for our retail partners to access
product photos, and for our printed collateral.”
“I have seen nothing like MediaBin—it is intuitive to use, and I believe
it has huge potential for any business that is concerned about the
integrity of its brands,” Macera continued.
“Samsonite is a great example of a company that is using low-risk
technology investments like MediaBin 2.0 to create immediate benefits,”
said David Moran, MediaBin’s president and CEO. “The company had a tight
deadline, realized an almost immediate ROI and now has the
infrastructure to better promote its brands.”
About Samsonite
Samsonite is one of the world’s largest manufacturers and distributors
of luggage and markets luggage, casual bags, business cases and
travel-related products under brands such as SAMSONITE®, AMERICAN
TOURISTER®, LARK®, HEDGREN® and SAMSONITE® BLACK LABEL, with annual
sales in excess of US$700m.
About MediaBin
MediaBin, Inc. was founded in 1987 and develops innovative,
standards-based brand asset management solutions for Global 2000
companies. The MediaBin platform enables marketing and eCommerce teams
to reduce time-to-market for new products, improve customer experience
and to scale their businesses by automating the cataloging, management,
and deployment of marketing materials. MediaBin is a key eBusiness
infrastructure component that can be integrated into corporate portals,
web content management systems, product catalogs, and eCommerce
platforms to manage and deliver media assets. For more information visit
www.mediabin.com.
# # #
Contact:
Christine C. Smith
MediaBin Inc.
404.264.8062
csmith@mediabin.com
Tina Stevens
Abovo Marketing Group
678.597.3362
tstevens@abovomarketing.com
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