A slightly different clientele and new lines of merchandise should help EverythingFurniture.com double its sales in 2005, says CEO Scott Perry.
In the past shoppers at EverythingFurniture.com, No. 311 in the Internet Retailer Top 400 Guide to Retail Web Sites, were mostly male. Now about 55% of the site’s new and repeat shoppers are women. “I think more women are becoming comfortable shopping online,” Perry says.
Online male furniture shoppers tend to ask more construction details such as the specific dimensions of a piece of furniture, while female customers tend to ask more designed-related questions, Perry says.
To appeal to both customer segments, EverythingFurniture.com, which has been selling online since 2000, is adding more lines of merchandise to its inventory of about 5,000 products.
Earlier this year EverythingFurniture.com added a new line of furniture endorsed by actress and home designer Jaclyn Smith. The minimum purchase is $999 and EverythingFurniture.com is promoting the new Jaclyn Smith line with discounted shipping, including 20% off orders of $5,000 or more. “The new line has generated some nice business,” Perry says.
EverythingFurniture.com, which also operates EverythingOfficeFurniture.com and EverythingOfficeChairs.com, is also updating its internal search engine with new programs that correct misspelled words or partial phrases.
Each month EveryThingFurniture.com receives about 4.2 million total visits, the company says. In contrast to some other online retail segments where traffic and sales slow in the summer months, business is up in the summer for EveryThingFurniture.com. “That’s the time of year everybody is moving,” Perry says.
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