Knot Your Typical Online Bank
Online wedding resource The Knot has forged a strategic partnership with Synovus Financial Corp. for Synovus' newly launched virtual bank, pointpathbank.com, to be its exclusive financial service partner of The Knot Web site and The Knot areas on America Online and several other AOL brands. Pointpathbank.com, which will be launched this summer pending final regulatory approval, is targeted at couples and the financial needs they face during their engagement, wedding, and newlywed periods.
"Managing finances is the most critical challenge that engaged and newlywed couples will face," says Lisa L. White, president of pointpathbank.com, Columbus, Ga. "Our partnership with The Knot allows us to target an enormous audience of brides and grooms and help alleviate much of the financial strain that arises during-and often after-the wedding planning process."
As part of this deal, New York City-based The Knot will create a special area on its site where couples can learn more about pointpathbank.com's financial services, including checking accounts, savings accounts, money market accounts, CDs, insurance plans and home mortgages. Pointpathbank.com's section on The Knot will also include editorial content that offers helpful advice and tips on couples' financial planning.
Through pointpathbank.com, Knot visitors can also take advantage of an exclusive VISA gift card that can be personalized and used anywhere VISA is accepted both online and offline.
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