E-commerce portal fashionmall.com Inc. says that a total of 15 new merchants have gone live on the site in January and February, boosting the companies offerings in its core fashion and accessory categories and populating its new Activewear, Intimates and Teen categories. Among the 15 new clients are activewear merchant Fogdog Sports, hosiery and beauty merchant gazelle.com and intimates merchant La Senza Lingerie. The beauty category has added Beautyhabit and Eve.com. Mondera.com will soon join the jewelry category.
To support further client growth, the company has doubled its sales department from 7 to 14 and has also hired three content specialists to provide enhanced client services, says the New York City-based firm.
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