AutoTrader.com and eBay will join forces on an auction-style marketplace for consumers and dealers to buy and sell used cars. eBay also solidified its relationship with AutoTrader.com by making an equity investment in the company. The cobranded site, www.ebay-autotrader.com, is directly accessible through the eBay and AutoTrader.com Web sites. Financial terms were not disclosed.
The agreement connects eBay's trading community of 10 million buyers and sellers with AutoTrader.com's 5 million unique monthly visitors and more than 40,000 participating auto dealers and 250,000 private sellers providing the 1.5 million used vehicles offered for sale on AutoTrader.com.
The new site, www.ebay-autotrader.com, will serve the U.S. market and focus on the consumer-to-consumer and dealer-to-consumer markets. Both companies will manage the development of the new site and fund a cobranded marketing campaign.
In the coming months, several new services and features are expected to be introduced to the co-branded site. For example, both eBay and AutoTrader.com plan to work with other companies to provide transaction services such as vehicle certification, transportation and finance.
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