MetroPark reports sales lift with web-based store traffic monitoring
MetroPark USA Inc., a retail chain that sells apparel, music and art to young adults, has increased sales by better scheduling employees during peak periods with the help of a web-based customer traffic-monitoring system, director of stores Lance Hutchison reports.
MetroPark is using the Orbit digital traffic-counting system from Chicago-based ShopperTrak RTC Corp., which uses video cameras inside stores to capture information on traffic activity. Integrated with the retailer’s POS system, the Orbit system produces web-based analytical reports that show how store traffic impacts sales activity at particular times. MetroPark uses the data to schedule its store personnel in a way that better meets customer demand, Hutchison said.
"We`re traffic junkies," he said. "I don`t think our store managers would know how to do their jobs without this kind of information."
Larry Leibach, director of special projects for Payless ShoeSource, said Payless uses the Orbit system in 1,350 shoe stores to better plan its workforce to meet peak periods. “It has taught us that it is easier to increase revenues by strategically reallocating labor, rather than simply adding labor,” he said.
Hutchison and Leibach each spoke on their experience with Orbit at ShopperTrak’s first annual users’ conference last month in Chicago.
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