Internet Retailer - Strategies For Multi-Channel Retailing


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News Stories Tuesday, March 28, 2000   
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Amazon.com Goes Crafty


Aiming to muscle in on the specialty gift market, Amazon.com has invested $17.5 million in eZiba.com, a site that sells handcrafted products from around the globe. Eziba's merchandise includes home furnishings, apparel, jewelry and gifts.

     "EZiba.com's product offering helps expand our product selection, contributing to our ability to provide customers with anything they might want to buy online," says Joe Galli, president and chief operating officer of Amazon.com.

     Amazon.com owns about 20% of eZiba.com's outstanding shares, with warrants to acquire additional stock.

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