Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Friday, March 31, 2000   
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FogDog Adds Bricks, But No Mortar

Online sporting goods retailer Fogdog Sports and marketing firm ebrick.com have announced an alliance in which Fogdog will distribute a quarter million copies of a cobranded version of ebrick.com's e-commerce sourcebook, The Brick, to its customers. The Brick is an e-commerce directory that contains more than 1,800 listings of Web merchants. Each listing is accompanied by a brief description and a set of icons that denote the type of support, ordering systems and services provided by the merchant.

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