Efficient Frontier Provides Integration to MSN’s adCenter to Bring Customers Greater Advantage
Efficient Frontier`s Advanced Technology and Keen Understanding Proved
Invaluable During the adCenter Development Process
MOUNTAIN VIEW, Calif., Feb. 8 – Efficient Frontier, the leading provider of search engine marketing (SEM) solutions, today announced the integration of MSN`s adCenter into its search marketing solution. Additionally, Efficient Frontier`s leading enterprise customers, including BabyCenter, E-LOAN, and Service Magic, are counted among the MSN Search Featured Sites participating in the adCenter pilot that went live on October 18, 2005.
"Efficient Frontier is very aggressive in terms of using all the tools available to them," said David Jakubowski, general manager of Search Strategy
and Go-To-Market at MSN. "They are a key asset in helping us move forward in the field of search marketing. We are excited for industry partners such as
Efficient Frontier to be part of the process of offering an even more effective and targeted approach to search marketing."
"The addition of adCenter provides our customers a new and exciting approach to search," said Ellen Siminoff, CEO Efficient Frontier. "We have
been working closely with the adCenter development team and our customers have been able to benefit from this level of integration."
Efficient Frontier will continue to work closely with MSN to make optimal use of the adCenter API to integrate current and future technology and service
components.
About Efficient Frontier
Efficient Frontier is the leading provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with
expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing, and enables customers to realize an average increase
in ROI of 20 - 50 percent. With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords across multiple search
engines, including Google and Yahoo! Search Marketing, based on business objectives and marketing budgets. Today, Efficient Frontier manages more than
$150 million in annual PPC spend, counts 40 of the top 500 search advertisers as clients and manages over 15 million keywords. Headquartered in Mountain
View, Calif., Efficient Frontier is privately held with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit the
company`s Web site at http://www.efrontier.com or call 650-567-1000.
NOTE: Efficient Frontier is the trademark of Efficient Frontier, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
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