Media Contacts:
Kristina Messdaghi
Mercado Software Inc.
Tel: 510-870-8055
Fax: 510-870-8100
Email: kmessdaghi@mercado.com
Hilda Martinez
Sterling Communications Inc.
Tel: 415-749-6550
Fax: 415-749-6551
Email: hmartinez@sterlingpr.com
-IntuiFind‘s proprietary search algorithms help increase customer satisfaction and conversion rates-
Fremont, CA – December 10, 2001- Mercado™ Software Inc., the leading provider of e-Commerce Search and Browse, announced today that John Lewis, the UK’s leading department store group, has successfully deployed the company’s IntuiFind™ solution on its e-commerce site, johnlewis.com.
John Lewis implemented IntuiFind to improve the online customer shopping experience as well as relationships with its buyers. IntuiFind’s proprietary features make it easier for customers to search the product catalog in their own words and retrieve the most relevant search results. This leads to increased customer conversion rates and loyalty among online shoppers. John Lewis’s decision to use IntuiFind follows the company’s success as the preferred vendor of search and browse solutions for large-scale e-commerce applications in the United States. IntuiFind has been deployed by such prominent companies as Macys, Caterpillar, Sears and Blockbuster Video.
"Consumers demand an intuitive and easy-to-navigate site experience that gives them quick and relevant results when they search for products. In our quest for a software solution that would meet the needs of our customers, IntuiFind has proven to be the perfect match. By incorporating IntuiFind on johnlewis.com, we expect to report higher site revenues through increased customer satisfaction, retention and conversion rates," said Simon Palethorpe at John Lewis Direct.
John Lewis’s online site stocks over 5000 lines of the best home and giftware. John Lewis chose Mercado’s IntuiFind after a comprehensive review conducted of the search marketplace. In this review it concluded customers valued the search function as the most critical element leading to site "stickiness" and enhancing online shopping experience. IntuiFind simplifies the shopping experience for customers by offering best-of-class Search and Browse while leveraging more than 50 Linguistic Modules, allowing customers to conduct searches using their own terminology. With IntuiFind, an online shopping site can better interpret customer requests and deliver relevant results.
"We are extremely pleased that John Lewis, the United Kingdom’s most well known department store group, has implemented IntuiFind on its online site. Like many of our customers, John Lewis recognizes that search is one of the most important tools for enhancing the online shopping experience," said Menachem Cohen, CEO of Mercado Software. "Our customers recognize that we are committed to developing technology to help them reach their business goals by improving customer satisfaction and conversion rates. IntuiFind offers a highly innovative, flexible and scalable solution that best meets our customers needs."
IntuiFind Key Highlights
IntuiFind is the leading search and browse solution for enterprise scale e-Commerce sites. With IntuiFind, intuitive free text search and parametric search are integrated with dynamic browse by categories and product attributes. IntuiFind enables unified search across both structured catalog content and unstructured documents. In addition, IntuiFind supports extensive logging of all search related activities, providing in-depth insight into how the catalog and its search can be optimized. To see a demonstration of IntuiFind 5, please go to www.mercado.com/Customers/demos/.
About the Companies
John Lewis
The John Lewis Partnership operates 26 department stores across the UK and 136 Waitrose supermarkets and has a turnover of over £4bn. In Autumn 2001, John Lewis launched its nationwide direct selling arm, a service bolstered by February’s acquisition of buy.com UK. In the same period John Lewis opened its most recent department store in Solihull, West Midlands. A typical John Lewis stocks more than half a million separate lines and seeks to be an "all-under-one-roof" destination for an entire region of shoppers. The website stocks over 5,000 lines, focused on the best of home and giftware.
For More Information on John Lewis, Please Contact:
Mantra PR
Susie Hendrie/Simon Avis
Tel. + 44 (0) 20 7072 2300
Mercado Software
Mercado™ Software is the recognized leader of e-Commerce search solutions for organizations worldwide, including Sears, Caterpillar, Macy’s, Blockbuster Video and others. Mercado’s IntuiFindTM is the first complete Search and Browse solution for large-scale e-commerce applications. With the patented IntuiFind technology, Mercado Software has developed best-of-class intuitive free text and parametric search, integrated with dynamic browsing by categories and attributes. IntuiFind customers report higher on-line site revenues through increasing customer satisfaction, retention and conversion rates. Mercado’s UniClass™ is an automated tool for attribute extraction and classification of content rich catalogs, used to optimize catalog content and aggregate multi-supplier catalogs. For more information about Mercado Software please visit www.mercado.com.
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Mercado, IntuiFind, Search That Sells, Total Search, SearchStream Analysis, ParametricPlus, and Finding Is Buying are trademarks of Mercado Software Inc. All other company and product names mentioned herein are trademarks of their respective holders.
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