For more information, please contact:
Nicole D`Angelo at (212) 651-9226
or email press@fulcrumanalytics.com
Re-branding to Reflect Successful Evolution of Corporate Capabilities From Research To Technology and Services for Marketing OptimizationTo download a pdf version of this release, click here.
NEW YORK, December 10, 2001 - Fulcrum Analytics, formerly Cyber Dialogue, today announced a corporate re-launch to better reflect the company`s core capabilities: providing customer intelligence technology and services to help clients and their advertising and marketing partners optimize marketing and customer relationship management (CRM) budgets. The company combines database marketing skills with software tools to collect, manage, and analyze customer data and enable businesses to improve return on marketing investments through increased customer intelligence.
"Our new name, Fulcrum Analytics, signals our success in evolving from leadership in analyzing and managing data about Internet users to delivering customer intelligence to every customer touch point across the enterprise," said CEO Mark Esiri. "The name change is emblematic of the role we play for our clients and the services we provide."
"As our clients know, we tend to be a fairly quiet company that lets results speak for themselves," said Bruce Schnitzer, Chairman of the Board. "This moment offers us a chance to thank our employees, partners and clients who have, together, delivered spectacular results to all stakeholders."
Founded in 1993, Fulcrum Analytics was a pioneer of Internet custom research and developed huge databases of Internet customer behavior in the healthcare/pharmaceutical, financial services, retail, consumer and media sectors. Over the course of its history, the company leveraged its expertise in consumer data collection to develop a comprehensive technology platform, Arc 360, for collecting, managing and analyzing customer data from across an enterprise. Through the acquisition of AIM Marketing in early 2000, the company added a full-service database marketing team to complement its technology with data mining, segmentation and scoring capabilities.
Fulcrum Analytics provides modular solutions that enable clients to gain near-term results from focused deployment within their existing marketing and technology systems. Clients with existing customer databases can utilize the company`s database marketing team to create customer value segmentations and predictive models. Using its Arc 360 platform, Fulcrum Analytics can also build and manage customer databases from the ground up.
The company`s 2001 accomplishments include the following:
Raised $18.7 million of new growth capital. Accomplished in the difficult market prevailing throughout 2001, the financing was led by Hollinger Capital, and included the company`s principal investors: Wand Partners, eCom Partners, and MV Partners.
Developed and launched the next generation of its customer intelligence platform, Arc 360. The new release provides enhanced functionality for campaign management, reporting, and integration of new data sources such as WAP and text messaging.
Acquired UCO Software, Inc., a provider of enterprise privacy solutions.
Named to the Deloitte & Touche Technology Fast 50 (New York) and Fast 500 (national), and the Inc. 500, all for the third consecutive year.
"We were attracted by the company`s execution-oriented management team that has proven its value to blue chip clients," said Matthew Doull, President of Hollinger Capital. "The management has kept its head through a period of technology market meltdown, operated the business prudently and produced strong, sustainable growth. We believe the key to Fulcrum`s success lies in its deep practical knowledge of how to implement and manage complex database marketing infrastructure across an organization."
The company is hosting a series of seminars and teleconferences on customer data management and analysis beginning in January. Attendees can participate in person or via remote conferencing and should call Nicole D`Angelo at 212-651-9226 to register.
About Fulcrum Analytics
Founded in 1993, Fulcrum Analytics provides customer intelligence technology and services to help clients optimize marketing and CRM budgets. The company, formerly named Cyber Dialogue, offers a modular set of customer intelligence solutions, including an outsourced technology platform for collecting and managing customer data and a team of database marketing professionals who convert these data into customer intelligence. Applying this customer intelligence across an enterprise, Fulcrum Analytics helps clients improve customer acquisition, retention and cross-sell efforts, reduce marketing expenses and improve multi-channel marketing and CRM programs. The company emphasizes the practical application of customer intelligence for near-term results, and has improved return on marketing investment for Fortune 1000 clients including Circuit City, Roche Diagnostics, Tommy Hilfiger, Merck-Medco ,GE Capital and many others. Based in New York City, with offices in Fairfield, CT and London, England, the company can be contacted at 212-651-7000 or at www.fulcrumanalytics.com.
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