Sundance Catalog Company Selects Equilibrium MediaRich to Streamline Online Image Production
MediaRich Image Server to Dynamically Generate and Deliver Web
Catalog Images for One of America`s Leading Direct Marketers of
Handcrafted Merchandise
SAN RAFAEL, Calif.--Dec. 10, 2001--
Equilibrium, a leading provider of automated imaging solutions and majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI), today announced that Sundance Catalog Company has selected MediaRich(TM) to automate the creation and delivery of visual imagery for its new online catalog scheduled to go live in January 2002.
"Equilibrium MediaRich is helping us save hours of production time in developing our new site," said Corey Davis, Internet manager of Sundance Catalog Company. "By using MediaRich, our Web team is able to dynamically generate all the various product shot iterations from one original source image, thereby freeing up their time to concentrate on site design and usability."
MediaRich is server-based imaging software that automates image production and enables the dynamic delivery of images to virtually any output device. With the power of MediaRich, companies are able to set up templates to rapidly perform the gamut of image processing functions normally done off-line by a team of technical resources. MediaRich has the dynamic imaging features such as zoom/pan, colorization, mixing and matching, 360-degree rotations and text overlays. MediaRich streamlines image production workflow, resulting in dramatically reduced costs and faster time-to-market for producing rich visual content.
"Equilibrium is pleased to begin a valuable relationship with the people at Sundance Catalog Company," said Tim Bigoness, vice president of marketing of Equilibrium. "MediaRich is a perfect fit for showcasing their unique product line, and their site is ideal for showcasing our technology."
About Sundance Catalog Company
A member of the Sundance Group of Companies, Sundance Catalog was established by Robert Redford in 1989 and has become internationally recognized for its unique and eclectic mix of handcrafted items. Redford established the Sundance Catalog Company as a complement to his Sundance Village, a community he established in 1969 in the foothills of Utah`s Mount Timpanogos as a center for exploration of art, nature and community. Redford`s vision for the Catalog was to share with others the unique products admired and enjoyed by Sundance Village visitors. The Sundance Catalog furthers this mission by sharing Sundance`s values, seeking to build long-term relationships with customers, and partnering with artists and craftspeople to provide a unique quality product. The Sundance Online efforts are an extension of this vision. Persons wishing to receive a catalog should call the Sundance Catalog`s customer service number: 800/422-2770. The company is headquartered in Salt Lake City.
About Equilibrium
Equilibrium develops and markets dynamic imaging technologies that help increase Web site profitability for today`s e-businesses. MediaRich is a highly scalable infrastructure solution that automates the production and deployment of media assets to the Web and wireless devices, enabling companies to both reduce production time and expenses and create a more engaging customer experience. Founded in 1990, Equilibrium is a recognized leader in automated graphics processing. Equilibrium is headquartered in Marin County, Calif. and is a majority-owned operating company of CMGI, Inc. For additional information, contact Equilibrium at 415/451-7600 or visit www.equilibrium.com.
This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefit of the agreement between Equilibrium and Sundance Catalog Company and the features, functionality and availability of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of third parties; Equilibrium`s growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s most recent Annual Report on Form 10-K.
Note to Editors: MediaRich is a trademark of Equilibrium Technologies, Inc. All other company or product names are trademarks or registered trademarks of their respective owners.
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CONTACT: Equilibrium
Dave Pola, 415/451-7711
dpola@equilibrium.com
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