Media Contact: Anthony Tarpey
Tel: 215-646-3812
E-mail: atarpey@orangemarketing.com
FOR IMMEDIATE RELEASE
PHILADELPHA, December 2001 – OrangeMarketing today announced the launch of their latest email commercial campaign; TV-style emails promoting the highly anticipated “Dead Or Alive 3” title for the newly released Xbox™ video game system from Microsoft.
The online agency of record for Xbox licensee Tecmo, Inc., OrangeMarketing, using its OrangeMail™ technology, produced the latest in the series of rich media email commercials that the forward-thinking game publisher has utilized to attract the attention of its tech-savvy audience; starting with the previous title DOA2: Hardcore for the PlayStation 2 computer entertainment system. The commercials will be delivered to Tecmo’s own in-house email list, as well as targeted video gamer lists supplied by OrangeMarketing’s list partners.
The complete campaign was designed to peak consumer interest for the game, released as part of Microsoft’s major Xbox video game console launch, in time for the lucrative holiday shopping period.
Total Campaign Strategy Ensures Uniform Message
The creative strategy also called for OrangeMarketing to create an interactive, animated website (www.deadoralive3game.com), to complement the email campaign - part of an integrated marketing approach for the game, ensuring a coherent, uniform message across all media.
“We want every consumer point of contact with all marketing materials to result in the same message – that this is a cutting-edge videogame that offers breathtaking visuals and dynamic gameplay” said Anthony Tarpey, President of OrangeMarketing. “The customer who receives our rich-media email should be exposed to the same overall creative strategy if he visits the game website or views the product on the shelf in the store. All of our OrangeMail campaigns take into account existing creative approaches, to ensure clients’ objectives are met.”
Solid Results Make For Happy Clients
Results from its previous OrangeMail campaigns have been so impressive that Tecmo have signed on with OrangeMarketing to create rich media email campaigns for all of the company’s major titles through 2002. Tecmo has quadrupled the size of its customer database, and utilized surveys and feedback forms within the campaigns to build up a wealth of valuable information on its customers.
“Our customers are very discerning when it comes to combining technology and great graphics – that is one reason they decide to buy our video games – so when it comes to advertising on the web, we need to be just as sophisticated as we are at designing our games,” said John Inada, Marketing Director at Tecmo, Inc.
“The first campaign OrangeMarketing launched for us was a multimedia marketing masterpiece – results were incredible, so we have utilized OrangeMarketing for our major releases ever since. They seem to know how to hit just the right chord with our audience.”
About OrangeMarketing
OrangeMarketing is a rich media email agency headquartered in Philadelphia, Pennsylvania. The company’s goal is to combine TV-quality creative with the highly targeted nature of opt-in email to deliver high-response campaigns for their clients. Their OrangeTrack™ software uses smart sniffer technology to deliver the optimal message to each individual, and all campaigns are tracked in great detail, providing highly valuable real-time campaign performance and ROI data to the advertiser. The messages utilize motion graphics and digital stereo sound and bring an extra dimension to the creative capabilities available to advertisers.
To find out more about the company, log on to www.orangemarketing.com, or email OrangeMarketing at info@orangemarketing.com.
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